Journal of Korean Society of Rural Planning (농촌계획)

Korean Society of Rural Planning (한국농촌계획학회)
권호 표지
DOI QR코드

DOI QR Code

The Residents' Perceptions on the Revitalization Project of Rural Centers Utilizing IPA - The Case of Janggye-myeon of Jangsu-gun -

IPA를 활용한 농촌중심지 활성화 사업에 대한 거주민 인식 - 장수군 장계면을 중심으로 -

  • Kim, Young-Jin (Landscape Architecture, Graduate school of Environmental Studies, Seoul National University) ;
  • Son, Yong-hoon (Graduate school of Environmental Studies, Seoul National University)
  • 김용진 (서울대학교 환경대학원 환경조경학과) ;
  • 손용훈 (서울대학교 환경대학원)
  • Received : 2017.07.13
  • Accepted : 2017.08.25
  • Published : 2017.08.30
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study is to assess residents' perception of the revitalization projects of the rural center and to evaluate their views of the projects' importance and their levels of satisfaction with how they have been carried out. In this study, we measured the residents' perceptions and preferences regarding these projects by using Importance-Performance Analysis (IPA). Results showed that residents' perceptions and satisfaction were the highest for the projects providing welfare facilities, even though this project has little relevance to the overall project goal. Residents were dissatisfied with construction projects such as the building of cultural facilities and urban parks, even while recognizing their importance. It is necessary to establish what problem the people perceive and to manage them appropriately. Next, the residents did not appreciate the community empowerment projects, nor did they evaluate the contents of the program positively. It can therefore be seen that the community empowerment projects have not been carried out well. Finally, the street landscape improvement project was not successfully implemented compared to other projects. The residents have negatively perceived the installation of facilities that they do not want, rarely use, or are poorly operated. this shows that the evaluation of residents is significant. They become the users of the revitalization project for the rural center. It is necessary to overcome problems such as project items chosen by professionals without local consultation and obvious design in the revitalization project of the local center. There is a need to ascertain the residents' opinion of each project and to encourage them to participate directly in the management operation.

Keywords

References

  1. Anderson, E. W., & Sullivan, M. W., 1993, The antecedents and consequences of customer satisfaction for firms, Marketing Science, 12(2), 125-143. https://doi.org/10.1287/mksc.12.2.125
  2. C., Jeong and Y. S., Seo, 2010, Re-examination of Importance-Performance Analysis(IPA) used in Tourism Studies in Korea, Tourism Research Institute Hanyang University, 22(1), 119-137.
  3. Courtney, P. and Errington, A., 2000, The role of small towns in the local economy and some implications for development policy. Local Economy. 15(4), 280-301. https://doi.org/10.1080/026909400750068013
  4. Courtney, P., Mayfield, L., Tranter, R., Jones, P. and Errington, A., 2007, Small towns as 'sub-poles' in English rural development: investigating rural-urban linkages using sub-regional social accounting matrices, Geoforum, 38(6), 1219-1232. https://doi.org/10.1016/j.geoforum.2007.03.006
  5. C. S., Lim et al., 2009, An Analysis on Spatial Characteristics in the Center Villages of Hub-Myun Site, Journal of the Korean Society of Rural Planning, 15(3), 33-45.
  6. Deng, W., 2007, Using a revised importanceperformance analysis approach: The case of Taiwanese hot springs tourism. Tourism Management, 28(5), 1274-1284. https://doi.org/10.1016/j.tourman.2006.07.010
  7. Deng, W. J., Kuo, Y. F., & Chen, W. C., 2008, Revised importance-performance analysis: three-factor theory and benchmarking. The Service Industries Journal, 28(1), 37-51. https://doi.org/10.1080/02642060701725412
  8. E. J., Kim et al., 2012, An Improvement of Evaluation Indicator System Geared towards Comprehensive Rearrangement Projects in Seats of Township and Town Offices: Based on the Existing Evaluation Indicator System of Small Town Promotion Projects, Korean Institute of Rural Architecture, 14(1), 45-56.
  9. Giffinger, R. and Kramar, H., 2012, Kleinstädte als Wachstumsmotoren ländlich-peripherer Regionen: Das Beispiel Waldviertel. disP-The Planning Review. 48(2), 63-76. https://doi.org/10.1080/02513625.2012.721609
  10. J. Y., Kim and E. S., Kim, 2013, Review and Proposal of Central place Improvement Project in Basic Settlement Area-Centered on Comprehensive Improvement Project of the Seat of Eup(Dong)Myon, Journal of The Korean Regional Development Association, 25(4), 133-152.
  11. J. Y., Kim and J. C., Park, 2009, Improvement Strategies of Myeon Center Comprehensive Development Project, Journal of The Korean Regional Development Association, 21(4), 19-40.
  12. Kelly, J. and Swindell, D., 2002, Service Quality Variation Across Urban Space: First Steps Toward a Model of Citizen Satisfaction. Journal of Urban Affairs, 24(3), 271-288. https://doi.org/10.1111/1467-9906.00127
  13. K. O., Park and H. N., Lee, 2009, Residents' Participation and Satisfaction of the Altered Environment in the Development of Rural Agricultural Area, Korean Institute of Rural Architecture, 11(1), 57-66.
  14. K. S., Kim and S. J., Lee, 2004, Study on the Change Process and Characteristics of the Development Policy in Rural Area, Korean Institute of Rural Architecture, 6(3), 1-14.
  15. K. S., Kim and S. J., Lee, 2006, Study for Improvement Directions of the Rural Development Policy, Architectural Institute of Korea, 22(2), 3-10.
  16. M. S., Ko, 2013, Assessment of Medical Service Quality Perceived by In-patients of Geriatric Hospitals: Using Revised IPA Applying the Kano's Model, The Korean Journal of Health Service Management, 7(1), 133-144. https://doi.org/10.12811/kshsm.2013.7.1.133
  17. Lai, I. K. W. & Hitchcock, M., 2015, Importanceperformance analysis in tourism: A framework for researchers. Tourism Management, 48, 242-267. https://doi.org/10.1016/j.tourman.2014.11.008
  18. Matzler, K., Bailom, F., Hinterhuber, H. H., Renzl, B., & Pichler, J., 2004, The asymmetric relationship between attribute-level performance & overall customer satisfaction: a reconsideration of the importance-performance analysis. Industrial Marketing Management, 33(4), 271-277. https://doi.org/10.1016/S0019-8501(03)00055-5
  19. M. J., Oh and J. S., Ryu, 2016, Comparison between traditional IPA and revised IPA: An attractiveness evaluation of Incheon Chinatown, International Journal of Tourism and Hospitality Research, 30(7), 129-142.
  20. S. Y., Ryu and H. Y., Kim, 2012, Residents' Perceptions and Support for Community Development: A Case Study of Comprehensive Rural Village Development Project, Tourism Research, 37, 249-266.
  21. S. J., Park and Y. H., Kim, 2014, A Study on the Revitalization of the Seat of Myeon for Rural Sustainability: Focusing on the Resident's Perceptions of Seat of Myeon in Jeollanam-do, Architectural Institute of Korea, 16(5), 45-53.
  22. S. M., Yoon et al., 2011, An Evaluation of Satisfaction on The 2010 World Oriental Medicine-Bio Expo Based on Perceived Environmental Cues: Comparison between IPA and Revised IPA, Tourism & Leisure Research, 23(8), 229-247.
  23. Y. M., Lee and O. J., Kwon, 2011, An Analysis of the Research Trends and Improvement of Post-Occupancy Evaluation, Journal of the Korean Institute of Interior Design, 20(3), 41-48.
  24. S. S., Pyo, 2009, Improvement of importance-Performance Analysis Study, Journal of Tourism Sciences, 33(4), 227-251.
  25. Vavra, T. G., 1997, Improving your measurement of customer satisfaction: A guide to creating, conducting, analyzing, and reporting customer satisfaction measurement programs. ASQ Quality Press.
  26. C. W., Lee, 2004, A Study on the Growth Factor of Small Town in Korea, Graduate School Chungnam National University.
  27. S. Y., Kim, 2012, A Study on the Planning Directions of 'Community Street' in Apartment Complexes Through Post Occupancy Evaluation: Focused on Eunpyung Newtown in Seoul, Graduate School of Environmental Studies, Seoul National University.
  28. Chungnam Development Institute, 2014, Analysis of Performance and future strategies for the development and maintenance of rural centers, Ministry of Agriculture, Food and Rural Affairs.
  29. Chungnam Development Institute, 2015, T, Chungnam Report.
  30. M. R., Song and J. I., Sung, 2004, A Study on the Evaluation and Model of Participatory Community Development Project in Korea, Korea Rural Economic Institute.
  31. Ministry of Agriculture, Food and Rural Affairs, 2006, Comprehensive Rural Village Development Project(A Pilot Project on the Development of the Central Village).
  32. Ministry of Agriculture, Food and Rural Affairs, Korea Rural Community and Agriculture Corporation, 2007, A Study on the Development of the Rural Village Remodeling Techniques: Effective promotion plan of comprehensive village development project (I).
  33. Ministry of Agriculture, Food and Rural Affairs, 2016, A New Approach to Rural Development.
  34. J. I., Sung et al., 2008, Development Plan of Rural Areas in Response to Changes in Territorial Spatial Structure, Korea Rural Economic Institute.
  35. J. Y., Kim, 2004, Establishment plans for comprehensive development of small towns, Seminar book for small town development plan.
  36. J. Y., Kim et al., 2010, Policy Directions of Revitalization of Rural Areas based on the Change of Policy Environment, Chungnam Development Institute.