Journal of Korea Game Society (한국게임학회 논문지)

Korea Game Society (한국게임학회)
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A Study on the Reward Element of Gamification in Real Variety Shows

리얼 버라이어티 쇼의 게이미피케이션 보상 요소 연구

  • Kim, Hye Bin (Innovation Planning Division, Ministry of the Interior and Safety)
  • 김혜빈 (행정안전부 혁신기획과)
  • Received : 2017.06.17
  • Accepted : 2017.08.09
  • Published : 2017.08.20
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Abstract

This paper focuses on the rewards, one of the elements(goal, competition, and reward) of gamification, and investigate the actual cases of its application to real variety shows. In this paper, I analyzed <2 Days and 1 Night> which offers trivial(general) rewards, and which offers special(unusual) rewards, and which offers "vernacular" rewards. Unlike specific rewards, abstract ones were estimated to bring about weak gamification effects. In Youn's Kitchen, however, the cast members felt that they received individual and subjective rewards despite its invisible rewards. And the show even reinforced the complete nature of its narrative structure. These results shows that real variety shows can have new and diverse reward structure.

본 논문에서는 게이미피케이션 요소(목표, 경쟁, 보상) 중 '보상'에 주목하고, 리얼 버라이어티 쇼에 적용된 실제 사례를 연구한다. 일상적이고 사소한 보상을 주는 <1박 2일>, 비일상적이고 특별한 보상이 있는 <슈퍼스타K>, '고유한(Vernacular)' 보상이 드러나는 <윤식당>을 분석했다. 그 동안 구체적인 보상과 달리, 추상적인 성격의 고유한 보상은 약한 게이미피케이션 효과를 가져 올 것으로 여겨졌다. 그러나 비가시적인 보상에도 불구하고 <윤식당>의 출연자는 각자 개인적이고 주관적인 보상을 받았다 느꼈고, 서사구조의 완결성 또한 강화되었다. 이 결과는 리얼 버라이어티 쇼가 새롭고 다양한 보상 구조를 가질 수 있음을 보여준다.

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References

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