The Journal of the Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회논문지)

The Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회)
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Analysis of Popular YouTube Channels Created in South Korea

국내에서 제작된 인기 YouTube 채널 분석

  • Han, Sukhee (Department of Media Communication, Graduate School, Hanyang University)
  • 한석희 (한양대학교 미디어 커뮤니케이션학과 대학원)
  • Received : 2018.01.08
  • Accepted : 2018.04.06
  • Published : 2018.04.30
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Abstract

This study analyzes the characteristics of popular channels of YouTube created in South Korea. As the science and technology have developed, the ordinary people come to upload their own videos after filming them. Regarding YouTube, the most popular video provide service in the world, this study researches the traits of popular YouTube channels produced in South Korea. Specifically, top 100 channels of 1) Most Subscribed 2) Most Viewed are researched, then it explores further by classifying them as 1) The number of the most subscribed/the most viewed 2) The number of videos 3) The number of viewed/subscribed 4) Genre 5) Type of creator. Thus, it not only reveals the multi-dimensional aspects of popular YouTube channels in South Korea but also prospects the market of Multi-Channel Network(MCN).

본 연구는 국내에서 제작된 인기 있는 YouTube 채널들의 특징들을 탐구한다. 과학과 기술이 발달함에 따라, 일반인들도 동영상을 촬영한 뒤, 자신의 영상을 업로드를 할 수 있는 상황으로 변화였다. 전 세계적으로 인기 있는 동영상 제공 서비스 사이트 YouTube에서, 국내에서 인기 높은 YouTube 채널들의 특징들을 조사한다. 구체적으로, 1) 구독자 2) 시청 항목의 인기 채널 100개를 조사 한 뒤, 1) 가장 높은 구독자/시청 숫자 2) 비디오 개수 3) 시청/구독자 숫자 4) 장르 5) 제작자로 나누어 탐구한다. 이를 통해, 한국에서 인기 있는 YouTube 채널들의 다각적인 모습뿐만 아니라 한국 멀티채널네트워크(MCN) 시장을 전망한다.

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References

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