Journal of the Korea Convergence Society (한국융합학회논문지)

Korea Convergence Society (한국융합학회)
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The Effect of Service Quality on Consulting Satisfaction through Understanding and Participation in Consulting

컨설팅에 대한 이해도 및 참여도의 차이에 따라 서비스 품질이 컨설팅 만족도에 미치는 영향에 관한 연구

  • 박범석 (한성대학교 스마트융합컨설팅학과) ;
  • 김상봉 (한성대학교 경제학과) ;
  • 홍우형 (한성대학교 경제학과)
  • Received : 2018.03.06
  • Accepted : 2018.04.20
  • Published : 2018.04.28
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Abstract

This study examines whether there is a difference in satisfaction according to understanding level and participation level as well as the question of what kind of difference in consulting result. As a result of analyzing the model using the structural equation, it was confirmed that even if the quality of the consulting service was high, the satisfaction of the consulting company would be lowered if the contents were not understood or the participation was low. In other words, it was confirmed that service quality and satisfaction level of consultants were influenced by understanding and participation of company. The result implies that the high level consulting services of the consultants are also important, but in order to understand the understanding and participation of the consulting firms also affects the consulting satisfaction, and to increase the consulting performance, It is necessary to make aggressive effort to implement a corporate culture that can raise the level of education.

컨설팅을 수진한 기업들은 고유의 기업문화를 가지고 있고, 이러한 기업문화는 컨설팅 결과 어떠한 차이를 보이는지에 대한 궁금증과 함께 이해도와 참여도에 따라 만족도에 차이가 있는지 알아보고자 하였다. 구조방정식을 활용한 모델을 분석을 실시한 결과, 질 높은 컨설팅 서비스 품질을 받았다 하더라도 컨설팅을 받은 기업에서 내용을 이해하지 못하거나 참여도가 떨어진다면 만족도 또한 떨어진다는 것을 확인할 수 있었다. 즉,서비스 품질과 수진기업의 이해도 및 참여도에 따라 컨설팅 만족도에 영향을 미친다는 것을 확인할 수 있었다. 이러한 결과가 의미하는 것은 컨설턴트의 수준 높은 컨설팅 서비스도 중요하지만 수진기업의 이해도 및 참여도 또한 컨설팅 만족도에 영향을 미친다는 것을 이해하고, 컨설팅 성과를 높이기 위해서는 수진기업에서도 이해도 및 참여도를 높일 수 있는 기업문화를 구현할 수 있는 적극적인 노력이 필요함을 시사하고 있다.

Keywords

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