Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Study on Consumer Recall Competency and Recall Experience

우리나라 소비자의 리콜 역량과 리콜 경험에 관한 연구

  • Koo, Hye-Gyoung (Department of Consumer Science, Chungnam National University)
  • 구혜경 (충남대학교 소비자학과)
  • Received : 2018.02.02
  • Accepted : 2018.04.20
  • Published : 2018.04.28
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Abstract

In Korea, the number of recalled products is steadily increasing annually, but the recall participation rate of consumers is very low. This study looked at recall competency as a necessary factor for active recall participation by consumers. And identify the components of the recall competency and identify the recall competence factors that influence recall experience. To this end, we examined the recall experience and recall capacity of 1,626 adult consumers in Korea. As a result, five factors of recall participation will, recall related skill, recall policy recognition, subjective knowledge and objective knowledge were derived. As a result of comparing recall competencies among recall experience and non-recall experience, there were statistically significant differences in all competency factors. Recall related skill and subjective knowledge competency were significant factors for recall experience. In order to improve the effectiveness of the recall system, it is important to improve the recall information and increase access to information retrieval in order to increase the recall participation rate by strengthening the recall capacity of consumers.

우리나라는 매년 리콜 상품의 수는 꾸준히 증가하고 있으나 소비자의 리콜 참여율 자체는 매우 저조하다. 본 연구는 소비자의 적극적인 리콜 참여를 위해 필요한 요소를 리콜 역량으로 보아 리콜 역량의 구성 요소 파악, 리콜 경험에 영향을 미치는 리콜 역량 요소를 규명하고자 하였다. 이를 위하여 우리나라 성인 소비자 1,626명을 대상으로 리콜 경험 및 리콜 역량을 조사하였으며 그 결과 리콜 역량의 하위 요인으로 리콜 참여 의지, 리콜 관련 기술, 리콜 제도 인식, 주관적 지식, 객관적 지식의 5가지 요인을 도출하였다. 조사 대상자 중 리콜 경험, 비경험자로 구분하여 각각의 리콜 역량을 비교한 결과 5개 하위 영역 모두에서 통계적으로 유의한 차이가 나타났고, 실천적 역량으로서 리콜 관련 기술 요인과 주관적 지식 역량이 리콜 경험에 가장 큰 영향을 나타내는 요인으로 나타났다. 리콜 제도의 실효성 제고를 위해서는 정책 대상자인 소비자의 특성을 정확히 파악하는 것이 중요하며, 소비자의 리콜 역량의 강화를 통한 리콜 참여율 제고를 위해 리콜 정보 개선하고 정보탐색 접근도를 높이는 것이 중요함을 강조하였다는 것에 의의가 있다. 소비자 지향적인 리콜 제도로 개선하고 소비자의 리콜 관심도 증진을 위한 환경 조성에 정부, 학계, 단체 등의 유기적인 협력이 이루어지는 것이 요구된다.

Keywords

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