Journal of Information Technology Services (한국IT서비스학회지)

Korea Society of IT Services (한국IT서비스학회)
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The Effects of BlockChain Technology Benefits on Acceptance Intentions of BlockChain Insurance Services : Based on the UTAUT Mode

블록체인 기술 혜택의 효과가 블록체인 보험 서비스의 수용의도에 미치는 영향 : UTAUT 모형을 기반으로

  • 김종필 (한양대학교 경영컨설팅학과) ;
  • 송유진 (한양대학교 경영학부)
  • Received : 2018.08.03
  • Accepted : 2018.10.15
  • Published : 2018.12.31
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Abstract

In this study, we analyze the acceptance theories of insurance services using blockchain technology. Although insurance services using block-chain technology are still in discussion, specific development methods for service methods applying block-chain technology in insurance services are being studied. In this study, the following analysis was conducted to analyze the acceptance of insurance services using block chain technology, focusing on four factors of the UTAUT model. As a result of the analysis, the technology benefits of the blockchain affecting the performance expectations of UTAUT are security and reliability. In addition, the factors influencing UTAUT's effort expectations were found to be availability and economics. Therefore, it was found that performance expectation and effort expectation for technology acceptance are influenced by different technology benefits. Among the four factors of UTAUT, the factors affecting the insurance service using the blockchain technology are performance expectation and effort expectation, and social influence and promotion condition have no effect on acceptance intention. Also, the moderating effect of user innovation on acceptance intention of insurance service applying blockchain was significant only for effort expectation among UTAUT factors.

Keywords

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Smart Insurance Payment Service Process

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Research Model

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The Structural Equation Model for Confirmatory Factor Analysis

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Structural Equation Model for Causal Path Analysis

The Main theory of UTAUT

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Constructive Concepts and Related Theories of UTAUT Independent Variables

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Benefits of Block Chain Technology

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Variables and Definitions

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Results of Reliability verification

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Results of Confirmatory Factor Analysis

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Results of Model fit analysis

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Standardized Regression Weights

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Results of Path Analysis

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Separation of Effect on Path

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Main Effect of UTAUT Factors and Innovative Character on Acceptance Intention

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Moderating Effect of Innovative Character on Acceptance Intention

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Main Effect on Acceptance Intention

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Main and Moderating Effect on Acceptance intention

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Possibility of Using Block Chain Technology in Insurance Industry

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Classification of P2P Insurance Companies

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Verification Result of Adoption of Hypothesis

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