Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Comparative Study on Satisfaction and Influence Factors of Chinese, Japanese and American Tourists in Korea

외국인의 한국관광 만족도 및 영향요인에 관한 연구 -중국, 일본, 미국 관광객의 비교-

  • Choi, Ara (Dept. of Consumer Science, Chungnam National University) ;
  • Wang, Sujie (Dept. of Consumer Science, Chungnam National University) ;
  • Koo, Hye-Gyoung (Dept. of Consumer Science, Chungnam National University)
  • 최아라 (충남대학교 소비자학과) ;
  • 왕소걸 (충남대학교 소비자학과) ;
  • 구혜경 (충남대학교 소비자학과)
  • Received : 2018.01.31
  • Accepted : 2018.05.20
  • Published : 2018.05.28
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Abstract

The purpose of this study is to compare the tourism characteristics, satisfaction and influential factors of the three main tourist countries of China, Japan and the US, And to explore differentiation areas. For this purpose, data from 5,160 national tourist consumers extracted from the survey data of foreign tourists in 2016 provided by the Ministry of Culture, Sports and Tourism were used for analysis. As a result, there were statistically significant differences in itemized satisfaction and overall satisfaction by country. Especially, the common itemized-satisfaction factors affecting overall satisfaction of Chines, Japanese and American tourism consumers were 'food' and 'shopping'. In addition, individual factors affecting the satisfaction of inbound tourism consumers were derived differently, and it is required to search tourism industry upbringing policies according to their characteristics and needs. The results of this study are expected to help establish strategies for attracting foreign tourists in the future.

본 연구는 우리나라를 방문하는 전체 외래관광객 중 가장 큰 구성비를 차지하고 있는 주요 3국인 중국, 일본, 미국의 관광소비자를 대상으로 각 국적별 관광 특성, 만족도 및 영향요인을 비교하여 향후 외래 관광객을 유치하기 위한 차별화 영역을 탐색하고자 하였다. 이를 위해 문화체육관광부에서 제공하는 2016년 외래관광객 실태조사 원자료 중 대상 국가 관광소비자 5,160명의 데이터를 추출하여 분석에 활용하였다. 그 결과, 하위영역별 관광만족도 및 전반적 만족도 모두 국적에 따라 통계적으로 유의한 차이가 있는 것으로 나타났다. 특히 중, 일, 미 관광소비자의 전반적 만족도에 영향을 미치는 공통적인 관광 하위영역 요인은 '음식'과 '쇼핑'인 것으로 나타났다. 이 외에 외래 관광소비자의 만족에 영향을 미치는 개별 요인이 상이하게 도출되어 이들의 특징과 요구에 따른 관광산업 육성정책의 모색이 요구된다. 본 연구 결과를 통해 향후 외래관광객 유치 전략을 수립하는 데 도움을 줄 수 있을 것으로 기대된다.

Keywords

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