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Digital Contents Society (한국디지털콘텐츠학회)
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A Study on the Effect of Info Seeking on Breast Cancer Screening Intention: Focusing on HBM and Autonomous Motives

건강 정보 추구가 유방암 검진행동에 미치는 영향 연구: 건강신념모형과 자율적 동기를 중심으로

  • Ku, Yunhee (Healthcare Media Research Institute, Hallym University) ;
  • Noh, Ghee Young (School of Media Communication, Hallym University)
  • 구윤희 (한림대학교 헬스케어미디어연구소) ;
  • 노기영 (한림대학교 미디어커뮤니케이션학부)
  • Received : 2018.07.05
  • Accepted : 2018.07.25
  • Published : 2018.07.31
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Abstract

This study was conducted to find ways to improve people's perceptions to prevent and detect breast cancer. Health belief model(HBM) was used to examine the relationship between. risk perception of breast cancer, and benefit perception, and information seeking. In addition, the role of autonomous motives was included in the model. The results shows that the more people perceived cancer as dangerous, or perceived cancer screeing as beneficial, the more likely they seek relavant health information. Also, high autonomous motives showed positive effects on info seeking. Information seeking behaviors also had a positive impact on health screening intentions.

본 연구는 전세계적으로 여성암 발병률 1위로 꼽히는 유방암 검진을 활성화하여 질병을 예방하고 조기에 발견할 수 있는 인식 개선 방안을 살펴보기 위해 진행되었다. 유방암 관련 인식을 살펴보기 위해 건강신념모형(HBM)을 활용하였다. 질병 위험 지각, 질병 예방 행동 평가가 질병 관련 정보 추구에 긍정적인 영향을 주고 이러한 정보 추구 행동이 결과적으로 유방암 건강 검진 의도를 강화할 것이라고 추측하였다. 여기에 개인의 가치와 관심에 의한 스스로의 행위 조절을 뜻하는 '자율적 동기'를 추가적으로 살펴보았다. 연구 결과, 유방암을 위험하다고 지각할수록 유방암과 관련한 정보를 보다 적극적으로 찾고 있었다. 유방암 검진을 수행함으로써 얻을 수 있는 이익을 높게 지각할수록 관련 정보를 추구하는 행동 역시 높게 나타났다. 또한 스스로의 행위 조절에 적극적일수록, 즉 자율적 동기가 높을수록 유방암 관련 정보 추구 행동이 강하게 나타났다. 이러한 정보 추구 행동은 다시 건강 검진 의도에 긍정적인 영향을 미쳤다. 즉 유방암 관련 정보를 많이 찾아볼수록 검진을 하겠다는 의도가 높아짐을 확인할 수 있었다.

Keywords

Acknowledgement

Supported by : 한국연구재단

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