Journal of Korean Society of Rural Planning (농촌계획)

Korean Society of Rural Planning (한국농촌계획학회)
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Recognition and Demand Analysis of Agro-healing Services by Supply Types

치유농업 형태별 수요자 인식 및 수요분석

  • Bae, Seung-Jong (Institute of Green Bio Science and Technology, Seoul National University) ;
  • Kim, Dae-Sik (Dept. of Department of Agricultural Engineering, Chungnam National University) ;
  • Kim, Soo-Jin (Institute of Green Bio Science and Technology, Seoul National University) ;
  • Kim, Seong-Pil (Institute of Green Bio Science and Technology, Seoul National University) ;
  • Lee, Wang-Lok (Dept. of Sport Science, Chungnam National University) ;
  • Ryu, Jin-Seok (Dept. of Social Welfare, Chungnam National University) ;
  • Kim, Jeong-Eun (Dept. of Social Welfare, Chungnam National University) ;
  • Park, Sin-Ae (Dept. of Environmental Health Science, Konkuk University)
  • 배승종 (서울대학교 그린바이오과학기술연구원) ;
  • 김대식 (충남대학교 지역환경토목학과) ;
  • 김수진 (서울대학교 그린바이오과학기술연구원) ;
  • 김성필 (서울대학교 그린바이오과학기술연구원) ;
  • 이왕록 (충남대학교 스포츠과학과) ;
  • 류진석 (충남대학교 사회복지학과) ;
  • 김정은 (충남대학교 사회복지학과) ;
  • 박신애 (건국대학교 보건환경과학과)
  • Received : 2019.08.20
  • Accepted : 2019.08.26
  • Published : 2019.11.30
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Abstract

This study conducted a survey on the recognition and demand such as recognition level, policy necessity, service demand and policy demand by supply types in order to provide the basic data for successful settlement of agro-healing services. According to the survey on awareness, 45.2% of respondents were aware of the healing farming, and 31.3% of respondents had experience in participating in the agro-healing services. 63.6% of respondents replied that they were experiencing reasons for participating in agro-healing services. Respondents who had no knowledge of agro-healing services responded that 76.7% of respondents said they would not participate. More than two-thirds of respondents in all types indicated that they needed agro-healing services. As a result of evaluating the maximum willingness to pay, there was a willingness to pay for farm work healing about 15,800 won, horticulture healing about 14,800 won, forest healing about 13,400 won, and animal assisted healing about 17,000 won. Improving accessibility and strengthening awareness were high priorities for inconveniences and improvements. 70.1% of the respondents said that policies for agro-healing services are needed. Development of agro-healing programs and contents was the first priority for support policy. The result of this study is expected to provide reference data that can be suggested for agro-healing policy establishment.

Keywords

References

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