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A Study on the Correlation between Quality of Service and Satisfaction in General Hospital

종합병원 외래환자의 만족도와 서비스 품질 간의 관계 연구

  • Lee, Yun-Seok (Dep. of Public Health, Gachon University Graduate School) ;
  • Suh, Won-Sik (Dep. of Medical Management, Gachon University)
  • 이윤석 (가천대학교 일반대학원, 보건정책관리학과) ;
  • 서원식 (가천대학교, 의료경영학과)
  • Received : 2019.12.13
  • Accepted : 2019.12.24
  • Published : 2019.12.31

Abstract

This study analyzed whether satisfaction to healthcare service quality that patients experienced in a general hospital affects recommendation on that hospital. As a result of the analysis, healthcare service quality partially affected patients' satisfaction. In addition, the satisfaction was partially positively correlated with the recommendation intention. This study has implications in that it revealed that satisfaction perceived by patients leads to recommendation intention and it suggested marketing plans necessary for hospital management performance.

Keywords

References

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