International Journal of Advanced Culture Technology

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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Study on the Effect of Creative Characteristics of Culture and Arts Organization Workers Regarding Self-efficacy and Business Performance

  • Jang, Ha-Soo (Dept. of Cultural Studies, Chosun University)
  • Received : 2019.04.23
  • Accepted : 2019.05.27
  • Published : 2019.06.30
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Abstract

The creative characteristics of Culture and Arts organization workers who connect consumers and producers of culture and arts(artists, creators, and producers) are very important in the culture and arts field. Where the cultural and arts organization workers are very important as their achievements are directly related to the appreciation of culture and art. The purpose of this study is to investigate the effect of creativity on cultural and artistic organizations workers regarding self-efficacy and work performance. The research was conducted on 208 people in national and public cultural organizations and art organizations in Gwangju Jeollanam-do. As a result of the research, originality and challenge of creative characteristics have a positive effect on self-efficacy. However, openness did not have a statistically significant effect on self-efficacy. In addition, self-efficacy has a positive effect on job performance.

Keywords

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Figure 1. Research Model

Table 1. Demographic characteristics of the sample

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Table 2. Confirmatory Factor Analysis Result

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Table 3. Discriminant Validity Analysis Result

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Table 4. Hypothesis Verification Result

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