Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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An Exploratory Study on Apparel Design Evaluation Criteria with Consumers' Perspectives -Focusing on Female College Students Majoring in Apparel-Fashion Design in their 20s-

소비자 관점의 의복 디자인 평가 요소에 대한 탐색적 연구 -20대 의류-패션 디자인 전공 여대생을 중심으로-

  • Kim, Sunwoo (Dept. of Textiles, Merchandising, and Fashion Design, Seoul National University)
  • Received : 2019.04.08
  • Accepted : 2019.05.22
  • Published : 2019.06.30
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Abstract

This study investigates the multidimensional structure of apparel design evaluation criteria and the details of each criterion by exploring how female college students majoring in apparel design in their 20s evaluate apparel design based on an exploratory approach. Data were analyzed through a categorization method of qualitative data after collecting from a literature review and three focus group interviews. The results identified the six evaluation criteria of apparel design (functional usefulness, convenience, aesthetics, psychological self suitability, social activity usefulness, and fashion trend). Functional usefulness and convenience assessed the extent to which primary features of apparel are reflected in apparel design, and aesthetics evaluated the aesthetic beauty of apparel design. Psychological self suitability estimated the extent to which apparel design expressed psychological self properly, and social activity usefulness appraised the extent to which apparel design contributed to the social activities of wearers. Last, fashion trend assessed the extent to which apparel design reflected fashion trend. The study results provide meaningful implications towards an apparel industry that wants to develop apparel design that appeals to consumers, educational institutions that aim to cultivate well-trained professionals in the apparel industry, and consumers who want to purchase clothes of satisfactory design.

Keywords

References

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