Journal of the Korea Convergence Society (한국융합학회논문지)

Korea Convergence Society (한국융합학회)
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Effect of Creative Thinking through Art Collaboration Class

아트 콜라보레이션 수업을 통한 창의적 사고의 효과

  • An, Ji-Su (Graduate School of Arts Education, Kookmin University) ;
  • Huh, Yoon-Jung (College of Arts, School of Fine Arts, Kookmin University)
  • 안지수 (국민대학교 교육대학원 미술교육전공) ;
  • 허윤정 (국민대학교 예술대학 미술학부)
  • Received : 2019.04.12
  • Accepted : 2019.07.20
  • Published : 2019.07.28
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Abstract

Art Collaborative advertising uses creative works that are not related directly to the product and recreates it as a more valuable product. Creative thinking acts as a core value. The purpose of this study is to investigate the effect of creative thinking using mind map and SCAMPER technique in art collaboration class. After analyzing the art collaboration advertisement class for 6 students in middle school, we analyzed characteristics between creative technique and creativity through student activities and work. The results were as follows. First, creative thinking ability of students who experienced art collaboration showed flexibility and originality in SCAMPER, and fluency in mind map. Second, throughout the course, we were able to observe elaboration, which embodied tough ideas and developed depth. This study will contribute to the research related to the improvement of students' creative convergence case by meeting two or more areas and collaborating on each core competency.

아트 콜라보레이션 광고는 상품과 직접적인 관련이 없는 미술작품을 활용하여 더 가치 있는 상품으로 재창조하는 것으로 창의적 사고가 핵심 가치로서 작용한다. 본 연구의 목적은 창의성 기법으로서 마인드 맵과 스캠퍼 기법이 아트콜라보레이션 수업에서 갖는 창의적 사고의 효과를 규명하고자 한다. 중학교 학생 5명에게 총 6차시 아트 콜라보레이션 광고 수업을 진행한 후 수업 결과인 학생 활동지와 작품을 통해 창의적 기법과 창의성의 요소간의 특성을 분석하였다. 그 결과는 다음과 같다. 첫째, 아트 콜라보레이션 활용 미술 수업을 통하여 학생들은 주제 정하기 단계인 '마인드 맵' 활동에서는 유창성이 아이디어 탐색 단계인 '스캠퍼' 활동에서는 '융통성'과 '독창성'이 발휘되었다. 둘째, 수업의 전체 과정을 통해 가공되지 않은 수준의 생각을 구체화하고 깊이를 발전시키는 정교화의 과정을 관찰할 수 있었다. 본 연구는 두 개 이상의 영역이 만나 각각의 핵심 역량을 바탕으로 협업하는 사례로 학생들의 창의적 융합 사고증진과 관련된 연구에 기여할 것이다.

Keywords

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Fig. 1. Package design of Dongwon F&B

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Fig. 2. Part of LG Electronics' Advertising

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Fig. 3. Part of LG Electronics' Advertising with JonOne

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Fig. 4. Part of SK Innovation' Advertising

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Fig. 5. Analysis of student A's work

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Fig. 6. Mindmap of student A's work

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Fig. 7. SCAMPER of student A's work

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Fig. 8. Analysis of student B's work

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Fig. 9. Analysis of student C's work

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Fig. 10. Analysis of student D's work

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Fig. 11. Analysis of student E's work

Table 1. Components of creativity[2].

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Table 2. Questions from SCAMPER [3].

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Table 3. Lecture schedule of class

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Table 4. Components of pre-post questionnaire

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Table 5. Judgment criteria and activity of the components of creativity[2].

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Table 6. Interview result of interest in art

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Table 7. Interview result of art collaboration recognition

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Table 8. Interview result of ideation

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