Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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A Study for Interior Color of Cultural Products Shop in Gion Shopping Street Kyoto

교토 기온상점가 문화상품점 인테리어 색채 연구

  • 이준한 (여명벽지주식회사) ;
  • 김선미 (건국대학교 리빙디자인학과)
  • Received : 2019.06.12
  • Accepted : 2019.07.28
  • Published : 2019.07.30
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Abstract

This study aims to analyze the color characteristics of Japanese cultural product shops and differences in business categories by analyzing the colors of the Gion Shopping Street in Kyoto, Japan. Through the study, the traditional colors are reflected not only in the domestic cultural products but also the interior colors of shops. That way, visitors can be influenced naturally and gain indirect cultural experience to form a good image of Korea, which can help to improve sales of cultural products. The analysis was conducted through the colors of Munsell to determine the overall, dominant, assort, and accent colors based on categories of goods to identify the characteristics of the traditional Japanese cultural product shop. Among the 85 shops that were surveyed, YR and W frequently appeared as chromatic and neutral colors. Dominant was W, and assort was YR. B, P and Y also showed up. In color combination analysis, 35.3% was contrasted. For the hue, 32.9% was dark. Based on goods categories, confectionary shops used YR mainly, while souvenir and fashion accessory shops used W the most. Restaurants mostly had W as thedominant and YR for assorting. Cafes and art shops used Bk the most. The interior colors of cultural products shops should maintain the atmosphere of tradition and convey images of the products well. Based on this research, Korea also needs to actively reflect the interior designs of cultural product shops using traditional colors.

Keywords

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Figure 1. A Building of Ginkakuji

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Figure 4. Black Bean Tea Bowl Kitao Gion

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Figure 5. Kyoka Takumi Kurian Shijo Gion Store

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Figure 6. Gion Amamiza

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Figure 7. Kyoto Tsukimono Daan Gion Store

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Figure 10. Hayashi Senrakudo

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Figure 13. Confectionary Ojiji Tsuji Kizazen Ryobo

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Figure 14. Souvenir Kazura Kiyo Old Shop

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Figure 16. Restaurants Gion House

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Figure 17. Cafe Cafe Noen

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Figure 18. Grocery FamilyMart

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Figure 2. Kyoto Tsukimono Daan Gion Store

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Figure 3. Laox Kyoto Gion-Shop

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Figure 8. Feng Sen Food Co., Ltd.

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Figure 9. Toyoda Aisando

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Figure 11, Old Art Kondo

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Figure 12. Gyeongbaam Gion Kita Store

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Figure 15. Fashion Accessory Izawaya

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Figure 18. Art Okuda Renshindo

Table 1. Related Articles about Regional or National Cultural Products in the First Half of 2019

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Table 1. Continued

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Table 2. Analysis of Item

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Table 3. Hue of Overview Color

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Table 4. Dominant, Assort and Accent Color

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Table 5. Combination and Tone

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Table 6. Business Category

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Table 7. Representative Color Characteristic by Business Category

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