Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on the Muslim Fashion Style in Contemporary Fashion Collection

패션 컬렉션에 나타난 무슬림 패션 스타일 연구

  • Choi, Jinyoung (Dept. of Fashion Industry, Ewha Womans University) ;
  • Kim, Jiyoung (Dept. of Fashion Design Imformation, Chungbuk National University)
  • 최진영 (이화여자대학교 의류산업학과) ;
  • 김지영 (충북대학교 패션디자인정보학과)
  • Received : 2019.07.29
  • Accepted : 2019.10.07
  • Published : 2019.11.30
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study is to analyze the Muslim fashion that has recently appeared in the global fashion collection to see how the global fashion brand expresses Muslim's traditional costumes so as to provide references in design development to prepare for the larger Muslim fashion market in the future. In order to analyze Muslim fashion, keywords related to Muslims such as "Muslim," "Islamic fashion" and "hijab" were searched on Google, Samsung Design Net and Vogue websites, and a total of 370 fashion photos were selected for the final data, which was judged to reflect Muslim fashion styles after a review by four clothing experts. Muslim fashion styles have the following characteristics: Above all, the use of veils was most noticeable, with many T-shaped loose long tunic dresses. The hijab, which had the highest proportion of veils, was used to produce various images with wide range of materials and colors. Achromatic colors were the most common, but more than three colors were used to create an exotic image. There have also been cases of using direct religious images such as arabesque patterns and mosques and Muslim priests. As a final, Muslim fashion styles were studied follow: first, a unique style using a veil. Second, conservative style with minimal exposure, third, restrained long-and-lose fit style, fourth, exotic style by elaborate pattern. The domestic fashion industry is also expected to generate economic demand if it is designed with reference to such collection trends along with market research on Muslim consumers.

Keywords

References

  1. Alexander Wang 2018 F/W. (2018). Retrieved October 14, 2019, from http://runway.vogue.co.kr/2018/02/11/ready-to-wear-2018-fw-alexander-wang/#0:23
  2. Anawalt, P. R. (2009). The worldwide history of dress, (The Korean Society of Costume, Trans.). Seoul: Yedam. (Original work published 2007).
  3. Anniesa Hasibuan 2017 S/S. (2017). Retrieved April 18, 2018, from https://www.google.com/search?q=2017+ss+Anniesa+Hasibuan&tbm=isch&tbsrimg:
  4. Boucher, F. (1987). 20,000 years of fashion: The history of costume and personal adornment. New York: Abrams.
  5. Burqa. (n.d.). August 27, 2019, from https://www.britishmuseum.org/research/collection_online/collection_object_details.aspx?objectId=3318944&partId=1&searchText=burqa&page=1
  6. Calvin Klein 2018 F/W. (2018a). Retrieved October 14, 2019, from http://runway.vogue.co.kr/2018/02/15/ready-to-wear-2018-fw-calvin-klein/#0:7
  7. Calvin Klein 2018 F/W. (2018b). Retrieved October 14, 2019, from http://runway.vogue.co.kr/2018/02/15/ready-to-wear-2018-fw-calvin-klein/#0:43
  8. Chanel 2018 F/W. (2018). Retrieved October 14, 2019, from http://runway.vogue.co.kr/2018/03/06/ready-to-wear-2018-fw-chanel/#0:10
  9. Chang, Y. (2003). A study on issues relating to kandys and persiandress among the Persian costume. Journal of Fashion Business, 7(2), 15-25.
  10. Cho, K. & Lee, H. (2004). Aesthetics of fashion. Seoul: Soohaksa.
  11. Choi, J., & Kim, J. (2016). Headdress designs appearing in haute couture collection: Focused on 2010 S/S-2015 S/S. Journal of Fashion Business, 20(2), 59-77. http://dx.doi.org/10.12940/jfb.2016.20.2.59
  12. Christian Dior 2018 F/W. (2018). Retrieved October 14, 2019, from http://runway.vogue.co.kr/2018/02/28/ready-to-wear-2018-christian-dior-2/#0:54
  13. Chu, M. (2000). The influence of Islamic Osman Turk on European clothing from the 13th to the 16th century. The Korean Society of Community Living Science, 11(2), 29-42.
  14. Coat. (19s). Retrieved July 2, 2019, from https://www.britishmuseum.org/research/collection_online/collection_object_details.aspx?objectId=3321992&partId=1&searchText=coat,+palestinian&page=1
  15. Emilio Pucci 2011 S/S. (2008). Retrieved April 18, 2018, from http://www.samsungdesign.net.libproxy.chungbuk.ac.kr/Fashion/Collection/ForWomen/New_designer.asp?an=38&itemidx=242&item=Milano&page=1&block=&searchYear=2011&searchSeason=ss&searchSex=Women&designeridx=5996
  16. Face veil. (1980s). Retrieved July 2, 2019, from https://www.britishmuseum.org/research/collection_online/collection_object_details.aspx?objectId=3479757&partId=1&searchText=burqa&page=1
  17. Gucci 2018 F/W. (2018a). Retrieved October 14, 2019, from http://runway.vogue.co.kr/2018/02/21/ready-to-wear-2018-fw-gucci/#0:12
  18. Gucci 2018 F/W. (2018b). Retrieved October 14, 2019, from http://runway.vogue.co.kr/2018/02/21/ready-to-wear-2018-fw-gucci/#0:85
  19. Hermes 2008 S/S. (2008). Retrieved April 18, 2018, from http://www.samsungdesign.net.libproxy.chungbuk.ac.kr/Fashion/Collection/ForWomen/New_designer.asp?an=24&itemidx=135&item=Paris&page=1&block=&searchYear=2008&searchSeason=ss&searchSex=Women&designeridx=2314
  20. Hong, H. (2014). 세 종교 이야기 [A story of three religions]. Seoul: PlanetBleaves.
  21. Hong, N., Shin, H., & Choi, H. (2004). Traditional costumes of Asia. Seoul: Kyomoonsa.
  22. Iran Woman. (1850). August 27, 2019, from https://www.britishmuseum.org/research/collection_online/collection_object_details.aspx?objectId=1625220&partId=1&searchText=iran+costume&page=1
  23. Kang, S., & Jeon, H. (2003). A study on the character of costume of Islam. Journal of Human Ecology, 23(1), 137-152.
  24. Kim, H. (2004). On the application of the Islamic patterns to the textile design. Journal of the Korea Fashion & Costume Design Association, 6(1), 13-24.
  25. Kim, H., Kim, H., & Han, S. (2012). Muslim women's fashion based on the social and the cultural background of the middle east: centered on veil(hijab and abaya). Archives of Design Research, 25(2), 147-156.
  26. Kim, J. (1995). Special issue: on current situation and prospective of Islamic fundamentalism: Chapter2 the hierarchical system of Iranian Islam and its fundamentalist government. Korean Association of Islamic Studies, 5, 215-231.
  27. Kim, J., Jeong, H., & Yun, H. (2005). A study on the fashion of Islamic image, Journal of the Korean Society of Clothing and Textiles, 29(1), 23-34.
  28. Kim, S. (2010). The study of religious motifs in contemporary fashion. Family and Environment Research, 48(8), 39-50.
  29. Kwon, H. (2017). A study on Muslim women's veil, hijap. The Journal of the Korean Society of Knit Design, 15(3), 95-106.
  30. Lanvin 2018 F/W. (2018). Retrieved April 18, 2018, from http://www.samsungdesign.net.libproxy.chungbuk.ac.kr/Fashion/Collection/ForWomen/New_designer.asp?an=107&itemidx=601&item=Paris&page=1&block=&searchYear=2018&searchSeason=fw&searchSex=Women&designeridx=23614
  31. Lee. H. (2011). Islam by professor Heesu Lee [이희수 교수의 이슬람]. Seoul: Chungabook.
  32. Lee, J., Do, W., & Bae, S. (2012). A study of the visual effects according to the variations of waist gathering in Sarrouel pants. Journal of Fashion Business, 16(4), 107-122. https://doi.org/10.12940/jfb.2012.16.4.107
  33. Lee, S., & Lee, S. (2008). A study on the characteristics of the veils in Islamic state: Focused on South and South Asia. Proceedings of 2008 Conference on the Society of Korean Traditional Costume (pp. 78-81). Seoul: Society of Korean Traditional Costume.
  34. Marc Jacobs 2018 F/W. (2018). Retrieved October 14, 2019, from http://runway.vogue.co.kr/2018/02/16/ready-to-wear-2018-fw-marc-jacobs/#0:5
  35. Max Mara 2017 F/W. (2017). Retrieved October 14, 2019, from http://runway.vogue.co.kr/2017/02/24/fall-2017-max-mara/#0:25
  36. Modest Fashion. (2017, April 19). Retrieved April 18, 2018, from http://libproxy.chungbuk.ac.kr/3f57cf4/_Lib_Proxy_Url/www.samsungdesign.net/Fashion/Report/Content.asp?An=40347
  37. Muslim Fashion. (2015, October 7). Apparelnews. Retrieved June 4, 2018, from http://www.appnews.co.kr/news/news_view/?idx=157667
  38. Muslim Religious Dictionary. (n.d.). Retrieved July 11, 2019, from https://terms.naver.com/entry.nhn?docId=629236&cid=50766&categoryId=50794
  39. Oh, C. (1996). A study on the costumes of the near east: Palestinian region. The Korean Association for Central Asian Studies, 1, 319-337.
  40. Oh, C., & Pak, K. (1994). A study on the near east costume(II): Osman Turkey costume. The Costume Culture Association, 2(1), 1-27.
  41. Park, K. (1992). A study on Palestinian women traditional clothes. Journal of the Korean Society of Costume, 19, 195-207.
  42. Robe. (1644). Aug 27, 2019, from https://www.britishmuseum.org/research/collection_online/collection_object_details.aspx?objectId=3485200&partId=1&searchText=turk+costume&page=2
  43. Seo, B. (2014). A comparative study on characteristics and aesthetic value of Asian traditional costumes-emphasis on Buddhist, Hindu and Islamic costumes. Journal of the Korean Society of Costume, 64(6), 47-64. doi: 10.7233/jksc.2014.64.6.047
  44. Seo, B., & Kim. M. (2008). A study on the beauty of the Islamic folk costume, affected by Islamism: focusing on the Islam culture area in Southwest Asia. Journal of the Korean Society of Clothing & Textiles, 32(5), 808-820. https://doi.org/10.5850/JKSCT.2008.32.5.808
  45. Shelagh, W. (2009). Palestinian Costume. Northampton: Interlink Books.
  46. Shirwal. (late 19th-early 20th). August 27, 2019, from https://www.britishmuseum.org/research/collection_online/collection_object_details.aspx?objectId=3321993&partId=1&searchText=pants&page=1
  47. Soh, H. (2010). Comparative studies on the Korean and Turkish traditional costume: Kaftan style as the pivot. Asian Comparative Folklore Society, 43, 103-146.
  48. Stella Jean 2015 F/W. (2015a). Retrieved October 14, 2019, from http://runway.vogue.co.kr/2015/02/27/ready-to-wear-2015-fw-stella-jean/#0:25
  49. Stella Jean 2015 F/W. (2015b). Retrieved October 14, 2019, from http://runway.vogue.co.kr/2015/02/27/ready-to-wear-2015-fw-stella-jean/#0:24
  50. Turkish Women, 1645-1648. (1965). Retrieved July 2, 2019, from https://www.britishmuseum.org/research/collection_online/collection_object_details.aspx?objectId=1468328&partId=1&searchText=face+veil&page=2
  51. Valentino 2013 F/W. (2013). Retrieved June 12, 2018, from http://www.samsungdesign.net.libproxy.chungbuk.ac.kr/Fashion/Collection/ForWomen/New_designer.asp?an=58&itemidx=352&item=Paris&page=1&block=&searchYear=2013&searchSeason=fw&searchSex=Women&designeridx=10728
  52. Valentino 2017 F/W. (2017). Retrieved October 14, 2019, from http://runway.vogue.co.kr/2017/03/06/fall-2017-valentino/#0:0
  53. Vivi Zubedi 2018 F/W. (2018). Retrieved June 16, 2018, from http://www.livingly.com/runway/New+York+Fashion+Week+Fall+2018/Vivi+Zubedi/CZlTJBWP2MN
  54. Vivienne Tam 2014 F/W. (2014). Retrieved October 14, 2019, from hhttp://runway.vogue.co.kr/2014/02/11/ready-to-wear-2014-fw-vivienne-tam/#0:18
  55. Vivienne Westwood 2017 F/W. (2017). Retrieved June 16, 2018, from http://www.samsungdesign.net.libproxy.chungbuk.ac.kr/Fashion/Collection/ForWomen/New_designer.asp?an=98&itemidx=560&item=London&page=1&block=&searchYear=2017&searchSeason=fw&searchSex=Women&designeridx

Cited by

  1. 소셜 미디어를 통한 동남아시아 히자비스타(Hijabista)의 패션 특성 연구 - 인도네시아·말레이시아를 중심으로 - vol.24, pp.3, 2020, https://doi.org/10.12940/jfb.2020.24.3.51
  2. 인도네시아 무슬림여성의 패션제품 구매 행동 vol.25, pp.3, 2019, https://doi.org/10.12940/jfb.2021.25.3.17