Knowledge Management Research (지식경영연구)

The Knowledge Management Society of Korea (한국지식경영학회)
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Motivation of Emoticon Usage in Online Messenger Service: Focusing on Regulatory Focus

온라인 메신저 서비스에서의 이모티콘 사용 동기: 조절초점 성향을 중심으로

  • 서봉군 (국민대학교 비즈니스IT 전문대학원) ;
  • 박도형 (국민대학교 경영정보학부/비즈니스IT 전문대학원)
  • Received : 2020.01.21
  • Accepted : 2020.03.10
  • Published : 2020.06.30
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Abstract

The usage of emoticons used in the online environment continues to increase, and also the market for emoticons is growing rapidly. Emoticons go beyond simply conveying the meaning of a message and play various roles such as smooth communication, pursuit of fun, and intimacy. In this study, we first identify the factors that motivate users to use emoticons in an online messenger service, and then determine whether the derived factors have a significant effect on emoticon usage. Furthermore, based on Regulatory Focus Theory, we will distinguish between the group of promotion focus and the group of prevention focus to see how the influence of motives on emoticon usage differs.

Keywords

References

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