International Journal of Advanced Culture Technology

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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Experience Type Applications by the Behavior of Food-Content Creators

  • Yu, Chaelin (Kwangwoon University, Graduate School of Smart Convergence, Institute of Tourism Industry) ;
  • Ryu, Gihwan (Kwangwoon University, Graduate School of Smart Convergence, Institute of Tourism Industry) ;
  • Moon, Seok-Jae (Kwangwoon University, Institute of Information Technology) ;
  • Yoo, Kyoungmi (Kwangwoon University, Institute of Information Technology)
  • Received : 2020.08.04
  • Accepted : 2020.09.07
  • Published : 2020.09.30
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Abstract

It has emerged Food-content among various forms of 1-person media through social media. Food-content influencer also market products through 1-person media, generating revenue through increased views and subscribers of 1-person media. It also sells products through sponsorship. In general, there is a profit structure through 1-person media viewing, but research on how restaurant companies generate profits directly through food-content is insufficient. In addition, research on converting subscribers to consumers through food-contents is minimal. In this paper, we propose an experiential application system based on the behavior of food-content creators. The proposed system collects and categorizes food-content information, and maps between highly related words to organize into keyword categories. The ontology tag-based concept network applied to the proposed system connects representative information by pre-extracting/mapping information related to information requests among a wide range of data. This method maps relevant food-content information to provide the user with data collected/storage in the form of an application. The user uses the application while watching the food eaten by the influencer and creator. And, it is meaningful that the user could be provided is provided with information about the food they want to eat.

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