Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on Changes in the Fashion Market Viewed from the Perspective of Big Blur

빅블러 관점으로 바라본 패션 시장의 변화에 관한 연구

  • Park, Yonjin (Dept. of Design & Craft, Graduate School, Hongik University) ;
  • Kan, Hosup (Dept. of Textile Art & Fashion Design, Hongik University)
  • 박연진 (홍익대학교 디자인 공예학과 의상학) ;
  • 간호섭 (홍익대학교 섬유미술패션디자인과)
  • Received : 2020.09.03
  • Accepted : 2020.09.18
  • Published : 2020.09.30
Download PDF
⟨ Previous Next ⟩

Abstract

Today, the development of innovative technologies is accompanied by changes in the industrial structure and the Big Blur phenomenon, where the boundaries in various fields are blurred. The purpose of this study was to view the Big Blur phenomenon as a big paradigm shift in the 21st century and derive environmental changes and characteristics of the Korean fashion market. The research method included an analysis of the fashion brands after 2015. Through this study, we intended to establish a framework for understanding the changes in the fashion market from the perspective of Big Blur and discuss the direction of brand marketing. The research results showed the hyperlinks, connectivity, openness, homeostasis, synchronicity, mobility, interactivity, and brand experience of online and offline spaces beyond the boundaries of virtual space and offline physical spaces such as online physical and spatial viewpoints. It also showed the characteristics. The characteristics from the socio-cultural point of view were characteristic of diversity, mixture, coexistence, composability, and pluralism beyond the traditional socio-cultural and regulatory scopes. Hip hop fashion, street fashion, unisex, genderless, androgynous fashion, and kid fashion are the backbone of the Big Blur and are becoming important factors in fashion. The characteristics of the market and economic viewpoint are prosumers that play roles both as producers and consumers. It shows the extensibility of consumers as producers, the cohesiveness of producers and consumers, the cooperation, and the interconnectivity.

Keywords

References

  1. Ageless Era of 2020. (2019, December 23). Retrieved May 15, 2020, from https://mnc.asiae.co.kr/view.htm?idxno=2019122308593806647
  2. Anya Hindmarch DIY. (2017, June 16). Retrieved May 21, 2020, from http://m.theceluv.com/article.php?aid=1497571841145431002#_enliple
  3. Cheon, H. S. (2010). The phenomenon of convergence in the digital era and human and cultural transformation. Journal, Trans- Humanities, 3(2), 113-128.
  4. Cho, Y. H. (2013). 당신이 알던 모든 경계가 사라진다 [All the boundaries you knew disappear]. Seoul: Future Window Publications.
  5. Filip. (n.d). Retrieved June 17, 2020, from http://www.co-flip.com/content/content.php?cont=visit
  6. Gentle Monsters in Collaboration with Kanye West & Farrell Williams. (2019, March 2). Retrieved June 18, 2020, from http://www.gqkorea.co.kr/2019/03/02/%EC%B9%B4%EB%8B%88%EC%98%88-%EC%9B%A8%EC%8A%A4%ED%8A%B8-%EB%A7%90%EB%A6%AD-%EC%9C%A0%EC%84%B8%ED%94%84-%ED%8D%BC%EB%A0%90-%EC%9C%8C%EB%A6%AC%EC%97%84%EC%8A%A4%EC%99%80-%ED%98%91%EC%97%85%ED%95%9C/
  7. Head Prosumer. (2016, February 24). Retrieved March 12, 2020, from https://www.fashionn.com/board/read_new.php?table=1006&number=15081
  8. Iimvely. (2017, March 27). Retrieved April 25, 2019, from https://m.blog.naver.com/PostView.nhn?blogId=creon_blog&logNo=220968537680&proxyReferer=https:%2F%2Fwww.google.co.kr%2F
  9. Jin, H. (2017). A qualitative study on purchase decision-making process of the female consumers aged 20s to 30s classified as 'Kidult' (Unpublished master thesis). Yonsei University, Seoul, Korea.
  10. Juunji Paris Collection. (2017, January 24). Retrieved March 12, 2020, from http://www.fashionbiz.co.kr/TN/view.asp?idx=158590
  11. Jung, J. (2008). A study on the new identity structure in the post-border age: Focusing on the Kidult mania (Unpublished master thesis). Korea University, Seoul, Korea.
  12. Kim, H. (2005). The change in design environment by the integrated thought and role of designers in fashion design (Unpublished master thesis). Yonsei University, Seoul, Korea.
  13. Kim, H., & Ha, J. (2006). A study on the trend of convergence and divergence represented in IT-product. Journal of Korean Institute of Next Generation Computing, 2(4), 33-41.
  14. Kim, S. (2013). An examination of five terms related to the phenomenon of the trans-boundaries of culture: Consilience, fusion, convergence, complex, and articulation. Journal of Philosophy and Culture, 26, 115-144.
  15. Lee, B. (2002). Aesthetic characteristics of fashion in transitional period of the 21st century (Unpublished Doctoral dissertation). Sookmyung Women's University, Seoul, Korea.
  16. Latt by T. (2016, August 24). Retrieved June 12, 2020, from https://biz.chosun.com/site/data/html_dir/2016/08/24/2016082401849.html
  17. LF Mall My Fit. (2018, December 17). Retrieved June 12, 2020, from https://www.lfcorp.com:4440/ko/lfnow/newsView.do?seq=1167
  18. Lee, S., & Lee, K. (2020). Online product planning in a fashion brand -Focused on the brand of women's clothing run by the company's mall-. Journal of Fashion Business, 24(3), 69-84. doi:10.12940/jfb.2020.24.3.69
  19. Liu, S., & Kwon, M. (2019). A study on spatial aesthetic characteristics in modern fashion converged with virtual reality technology -Focusing on fashion shows, fashion exhibitions, and fashion design apps-. Journal of the Fashion Business, 23(5), 96-110. doi:10.12940/jfb.2019.23.5.96
  20. MCM with Billy Eilish for 19 FW Collection. (2019, July 25). Retrieved June 12, 2020, from http://thebling.co.kr/archives/thebling/36374
  21. Musinsa Terrace. (2019, August 30). Retrieved June 12, 2020, from http://www.fi.co.kr/main/view.asp?idx=67037
  22. Nanig9 in Neuf Lotte Hotel. (2017, June 14). Retrieved June 5, 2020, from http://www.fi.co.kr/mobile/view.asp?idx= 59330
  23. O4O Combines and Utilizes Customer Data Acquired Online in Offline Activities. (2020, May 26). Retrieved June 12, 2020, from https://www.metroseoul.co.kr/article/20200526500469
  24. Paik, W. (2010). Transmedia: Crossing the boundaries between media. Journal, Trans-Humanities, 3(1), 185-207.
  25. Park, S. (2019). A study on the expression characteristics of modern genderless fashion style from the perspective of Peirce semiotics (Unpublished master thesis). Hanyang Cyber University, Seoul, Korea.
  26. "Shopping? Funding" Crowdfunding Has Emerged as a Fashion Distribution Channel. (2019, October 8). Retrieved April 25, 2020, from https://biz.chosun.com/site/data/html_dir/2019/10/07/2019100701918.html
  27. Stan, D., & Christopher, M. (2005). Blur: The speed of change in the connected economy. (H.Y. Kim, Trans.). Seoul: Seeders Publications. (Original work published in 1999).
  28. Stylenada. (2016, October 31). Retrieved April 25, 2020 from http://www.fi.co.kr/mobile/view.asp?SectionStr=News&idx=56931
  29. Spao's Janggu Pajamas. (2017, July 31). Retrieved April 25, 2020, from https://www.chosun.com/site/data/html_dir/2017/07/31/2017073102170.html
  30. Telecommunication Technology Association. (2018). Virtual Reality, VR. Retrieved June 20, 2019, from https://terms.tta.or.kr/dictionary
  31. "The Target is Kidult" in the Disney Fashion Industry. (2017, February 9). Etoday. Retrieved May 15, 2020, from https://www.etoday.co.kr/news/view/1452823
  32. Virtual Fitting of Lotte Department Store. (2018, May 18). Retrieved May 25, 2020 from http://weekly.cnbnews.com/news/article.html?no=124579
  33. Wi, M., & Choy, H. (2013). A Study on Convergence in the Fashion Industry. Archives of Design Research, 26(2), 369-387. doi:10.15187/adr.2013.05.26.2.369
  34. Yang, H., & Yang, S. (2009). A study on the blurring boundary phenomena expressed in complex fashion space of 21st century -Focusing on the theories of Gill Deleuze and Felix Guattari-The Research Journal of the Costume Culture, 17(4), 600-615. doi:10.29049/rjcc.2009.17.4.600