International Journal of Computer Science & Network Security

International Journal of Computer Science & Network Security (국제컴퓨터통신보호논문지학회)
권호 표지
DOI QR코드

DOI QR Code

Peculiarities of the E-commerce Development in the Conditions of Digital Economy

  • Received : 2021.12.05
  • Published : 2021.12.30
Download PDF
⟨ Previous Next ⟩

Abstract

The article is devoted to current issues of the development of e-commerce, which is gaining more importance in the conditions of widespread quarantine restrictions. As a result, of the research the importance of digitalization as a driver of economic development is substantiated and the main business models of e-commerce and their modifications are examined. The peculiarities of e-commerce in the context of digital economy were analyzed and their current state was established. Identified the main trends in the development of e-commerce at the current stage, which allowed to identify problem areas that require further study and evaluation. Presented the results of the market research of decorative cosmetics, based on which the summarized set of problems that affect the online sales in this segment of the market.

Keywords

References

  1. Abramova, A., Shaposhnykov, K., Zhavoronok, A., Liutikov, P., Skvirskyi, I., Lukashev, O. (2021). Ecosystem of VAT Administration in E-Commerce: Case of the Eastern Europe Countries. Estudios de economia aplicada, 39(5). http://dx.doi.org/10.25115/eea.v39i5.4909.
  2. Bao, J., Geng, X., Yu, P. (2021). Research on the Development of Cross Border E-commerce based on Dual Chain Integration Mode. Proceedings - 2021 International Conference of Social Computing and Digital Economy, ICSCDE 2021, 276-279. 10.1109/ICSCDE54196.2021.00070.
  3. Cosmulese, C. G., Grosu, V., Hlaciuc, E., & Zhavoronok, A. (2019). The Influences of the Digital Revolution on the Educational System of the EU Countries. Marketing and Management of Innovations, 3, 242-254. http://doi.org/10.21272/mmi.2019.3-18.
  4. Dykha, M., Ustik, T., Krasovska, O., Pilevych, D., Shatska, Z., Iankovets, T. (2021). Marketing tools for the development and enhance the efficiency of e-commerce in the context of digitalization. Estudios de Economia Aplicada, 9(5). DOI: 10.25115/eea.v39i5.5234.
  5. Feng, Z., Cui, X. (2021). Construction of evaluation system for influencing factors of rural E-commerce development. ACM International Conference Proceeding Series, 19, 3465671. DOI: 10.1145/3465631.3465671.
  6. Gong, S. (2021). Research on collaborative filtering based on user interest in the higher vocational e-commerce website development. Journal of Physics: Conference Series, 1982(12), 012171. DOI: 10.1088/1742-6596/1982/1/012171.
  7. Grigoras-Ichim, C.E., Cosmulese, C.G., Savchuk. D., Zhavoronok, A. (2018). Shaping the perception and vision of economic operators from the Romania - Ukraine - Moldova border area on interim financial reporting. Economic Annals-XXI, 173(9-10), 60-67. https://doi.org/10.21003/ea.V173-10.
  8. Ivanova, N., Butko, M. (2016). The Modern Trends of Infrastructure Development. Baltic Journal of Economic Studies, 2(3), 37-41. https://doi.org/10.30525/2256-0742/2016-2-3-37-41
  9. Jehangir, M., Dominic, P.D.D., Naseebullah, Khan, A. (2011). Towards digital economy: The development of ICT and E-commerce in Malaysia. Modern Applied Science, 5(2), 171-178. DOI: 10.5539/mas.v5n2p171.
  10. Kholiavko, N., Djakona, A., Dubyna, M., Zhavoronok, A., Lavrov, R. (2020). The higher education adaptability to the digital economy. Bulletin of the National Academy of Sciences of the Republic of Kazakhstan, 4(386), 294-306. https://doi.org/10.32014/2020.2518-1467.130.
  11. Kholiavko, N., Popelo, O., Dubyna, M., Panchenko, O., Tarasenko, A., & Kozlianchenko, O. (2021). Criteria for the description of the financial behavior model of households in the digitalization conditions. Laplage em Revista (International), 7(3B), 57-67. https://doi.org/10.24115/S2446-6220202173B1486p.57-67.
  12. Kholiavko, N., Popelo, O., Bazhenkov, I., Shaposhnykova, I., Sheremet, O. (2021). Information and communication technologies as a tool of strategy for ensuring the higher education adaptation to the digital economy challenge. IJCSNS International Journal of Computer Science and Network Security, 21(8), 187-195. https://doi.org/10.22937/IJCSNS.2021.21.8.25.
  13. Konhausner, P., Thielmann, M., Campian, V., Dabija, D.-C. (2021). Crowdfunding for independent print media: Ecommerce, marketing, and business development. Sustainability (Switzerland), 13(19), 11100. DOI: 10.3390/su131911100.
  14. Kychko, I., Samiilenko, H., Khudolei, V., Bondar, N., Kravchyk, Yu. (2021). Risks of Digital Transformations of labour relations and the labour market. Laplage em Revista (International), 7(Extra E), 650-660. https://doi.org/10.24115/S2446-622020217ExtraE1357p.650-660.
  15. Liu, S., Gao, Z., Zhu, X. (2021). Development Trend of Agricultural Brand E-commerce Mode from the Perspective of New Media. Journal of Physics: Conference Series, 1992(425), 042052. DOI: 10.1088/1742-6596/1992/4/042052.
  16. Popelo O., Dubyna M., Kholiavko N. (2021) World Experience In The Introduction Of Modern Innovation And Information Technologies In The Functioning Of Financial Institutions. Baltic Journal of Economic Studies, 7(20), 188-199. https://doi.org/10.30525/2256-0742/2021-7-2-188-199.
  17. Popelo, O., Garafonova, O., Tulchynska, S., Derhaliuk, M., & Berezovskyi, D. (2021). Functions of public management of the regional development in the conditions of digital transformation of economy. Amazonia Investiga, 10(43), 49-58. https://doi.org/10.34069/AI/2021.43.07.5.
  18. Popelo, O., Kychko, I., Tulchynska, S., Zhygalkevych, Zh., Treitiak, O. (2021). The Impact of Digitalization on the Forms Change of Employment and the Labor Market in the Context of the Information Economy Development. IJCSNS International Journal of Computer Science and Network Security, 21(5), 160-167. 10.22937/IJCSNS.2021.21.5.23
  19. Samiilenko, H., Bonyar, S., Ivanova, N., Khudolei, V., Kukhtyk, S. (2021). Features of creative marketing in the conditions of the innovative economy development. Laplage em Revista (International), 7(3), 89-102. https://doi.org/10.24115/S2446-62202021731267p.89-102
  20. Samiilenko, H., Popelo, O., Khudolei, V., Mashnenkov, K., Derkachenko, Yu. (2021). Transformational processes of clustering in digital economy. Laplage em Revista (International), 7(Extra C), 691-702. https://doi.org/10.24115/S2446-622020217ExtraC1106p.691-702.
  21. Samoilovych, A., Garafonova, O., Popelo, O., Marhasova, V., & Lazarenko, Yu. (2021). World experience and ukrainian realities of digital transformation of regions in the context of the information economy development. Financial and credit activity: problems of theory and practice, (3(38)), 316-325. https://doi.org/10.18371/fcaptp.v3i38.237462.
  22. Shkarlet, S., Ivanova, N., Popelo, O., Dubina, M., Zhuk, O. (2020). Infrastructural and Regional Development: Theoretical Aspects and Practical Issues. Studies of Applied Economics, 38(4).
  23. Tang, X. (2021). Research on the Development of Computer Cross Border E-Commerce from the Perspective of International Trade. Journal of Physics: Conference Series, 1992(225), 022060. DOI: 10.1088/1742-6596/1992/2/022060.
  24. Tulchynska, S., Derhaliuk, M., Kravchuk, N., Smerichevska, S., Desiatov, T. (2021). The organizational and economic mechanism of the determinants activation of the regional development intensification in the conditions of digitalization. Laplage em Revista (International), 7(3B), 168-178. 10.24115/S2446-6220202173B1530p.168-178.
  25. Xu, J., Ma, S. (2021). Poverty alleviation strategies of e-commerce in linxia area of gansu province under green development concept in the new stage. ACM International Conference Proceeding Series, 19, 3465733. DOI: 10.1145/3465631.3465733.
  26. Yu, G., Xiang, H. (2021). Rural E-commerce development and farmers' digital credit behavior: Evidence from China family panel studies. PLoS ONE, 16(10), e0258162. DOI: 10.1371/journal.pone.0258162.
  27. Pishchulina, O. (2020). Digital economy: trends, risks and social determinants: report. Razumkov Center. https://razumkov.org.ua/uploads/article/2020_digitalization.pdf.
  28. Zaloznova, Yu.S., Trushkina, N.V. (2018). E-commerce in the context of digitalization of Ukraine's economy. Vadym Hetman Kyiv National University of Economics. https://ir.kneu.edu.ua/bitstream/handle/2010/25944/ZE_2018_39.pdf?sequence=1.
  29. Results of the e-commerce market in Ukraine according to EVO: UAH 107 billion for online purchases. (2020). https://ain.ua/2020/12/25/pidsumky-2020-evo/.
  30. Chervona, O.Yu. (2020). E-commerce trends. Scientific Bulletin of Kherson State University. Economic Sciences Series, 39. http://ej.journal.kspu.edu/index.php/ej/article/view/671/661.
  31. TOP e-commerce trends in 2020: website. (2020). https://psm7.com/uk/e-commerce/top-trendov-elektronnoj-kommercii-v-2020-godu.html.
  32. TOP 10 e-commerce trends in 2021: website. (2021). https://elnews.com.ua/uk/vsi-v-onlajn-top-10-trendiv-e-commerce-v-2021-roczi/.
  33. Extensive research of the e-commerce market in Ukraine. (2021). https://ain.ua/2021/07/04/bolshoe-issledovanie-rynka-e-commerce-v-ukraine/.
  34. The most visited online stores in December 2020. (2020). https://retailers.ua/news/menedjment/11279-samyie-poseschaemyie-internet-magazinyi-dekabrya-2020-goda.
  35. Lebedinets, V.O., Kazakova, I.S. (2017). Current trends in the development of the market of cosmetic products in Ukraine. Modern achievements of pharmaceutical technology and biotechnology (pp. 125-128).
  36. State Statistics Service of Ukraine. (2018). http://www.ukrstat.gov.ua/operativ/operativ2018/sr/tsrtp/tsrtp2017_u.htm.
  37. Cosmetic Market. L'Oreal is affirmed, in the new year this year, as the leader of the beauty market. (2018). https://www.loreal-finance.com/fr/rapport-annuel-2018/marche-cosmetique-2-1.
  38. Beauty product makers eye EU markets. Kyiv Post: website. (n.d.). https://www.kyivpost.com/business/beauty-product-makers-eye-eu-markets.html?cn-reloaded=1.
  39. Baitsar, R.I., Kordiiaka, Yu.M. (2015). Actual problems and prospects of development of the cosmetic industry. Bulletin of the National University "Lviv Polytechnic". Automation, measurement and control, (821), 44-49. http://nbuv.gov.ua/UJRN/VNULP_2015_821_10.
  40. Domestic perfumes and cosmetics will increase competitiveness in world markets. (n.d.). https://ucci.org.ua/press-center/ucci-news/vitchizniana-parfumerno-kosmetichna-produktsiia-pidvishchitkonkurentospromozhnist-na-svitovikh-rinkakh.
  41. The market of cosmetics in Ukraine: what cosmetics women use. AllRetail. (n.d.). https://allretail.ua/en/news/61014-rynok-kosmeticheskikh-sredstv-v-ukraine-kakoykosmetikoy-polzuyutsya-zhenshchiny.
  42. What trends determine the face of the cosmetics market in Ukraine and in the world. (n.d.). https://www.nielsen.com/en/en/insights/article/2018/what-trends-determine-the-face-of-the-cosmetics-market.