Knowledge Management Research (지식경영연구)

The Knowledge Management Society of Korea (한국지식경영학회)
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Research on Entrepreneurial Intention: Focus on Moderating Effect of Job Satisfaction

창업의도에 대한 연구: 기업가정신과 업무만족의 조절효과를 중심으로

  • Received : 2021.01.21
  • Accepted : 2021.03.02
  • Published : 2021.03.31
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Abstract

In the rapidly changing business environment, the intention to start a new business is strengthening. In this study, in order to confirm the effect on the entrepreneurial intention, the relationship and the effect among technical capability, and job satisfaction, and entrepreneurship, which are the second order factor consisting of risk taking, desire for achievement, and innovativeness, on entrepreneurial intention were analyzed to identify the effect of business intentions from the perspective of knowledge management.. To this end, the proposed research model was statistically verified using the Partial Least Square Structural Equation Model. Under analysis, survey data were collected online for 280 employees currently in the workplace, and the research model was empirically analyzed through the structural equation model. As a result of the analysis, it was confirmed that all the suggested variables had a significant effect on the entrepreneurial intention, and that job satisfaction had a negative moderating effect on entrepreneurial intention by interacting with entrepreneurship. The results of this study are expected to provide practical and theoretical implications from a knowledge management perspective.

빠르게 변화하는 기업 환경에서 새롭게 창업을 하려는 창업의도가 직장인사이에서 강화되어지고 있다. 본 연구에서는 지식경영의 관점에서 창업의도에 영향을 미치는 효과를 확인하기 위하여서, 위험감수성, 성취욕구, 혁신성으로 이루어진 2차 요인인 기업가정신과 기술역량과 업무만족이 창업의도에 미치는 영향과 관계를 분석하였다. 이를 위해서 PLS 구조 방정식(Partial Least Square Structural Equation Model)을 이용하여서 제안된 연구모형을 통계적으로 검증하였다. 이를 위해 현재 직장에 재직중인 직장인 280명을 대상으로 Online으로 설문자료를 수집하였으며, 구조방정식모형을 통해 연구모형을 실증적으로 분석하였다. 분석 결과 제안된 모든 변수들이 창업의도에 유의한 영향을 미쳤으며, 업무만족은 기업가정신과 상호작용하여서 창업의도에 부(-)의 조절효과를 미치는 것을 확인하였다. 연구의 결과는 지식 경영관점에서 실무적, 이론적인 시사점을 제공하여 줄 것으로 기대된다.

Keywords

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