International Journal of Advanced Culture Technology

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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CROSS-BORDER INNOVATION: THE EFFECTS AND DEVELOPMENT STRATEGY OF CHINESE MUSEUM CULTURAL AND CREATIVE PRODUCTS

  • Jiang, Taijun (Dept. Architecture and Art Design, Hunan University of Science and Technology) ;
  • Jin, Shanyue (Dept. Global Business Administration, Gachon University) ;
  • Jin, Xuehua (Dept. Global Business Administration, Gachon University)
  • Received : 2021.03.31
  • Accepted : 2021.05.10
  • Published : 2021.06.30
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Abstract

Focusing on China's profound historical/cultural heritage, as well as its favorable environment for the expansion of cultural and creative industries (CCIs), this paper considers the unique attributes of Chinese museum cultural and creative products (MCCPs) from the angle of cross-border development, and summarizes the main forms and effects of cross-border innovation in relation to Chinese MCCPs. It also examines the chief problems of Chinese MCCPs' cross-border growth at three levels - the national policy system, product development, and design and marketing - to explore countermeasures and suggestions for cross-border novelties and the advancement of products.

Keywords

Acknowledgement

This work was supported by the Gachon University research fund of 2020(GCU-202003230001).

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