Journal of the Korean Society of Food Culture (한국식생활문화학회지)

Korean Society of Food Culture (한국식생활문화학회)
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Analysis of the Perception on the Foodservice' Attributes and Price by Types of Kindergarten Establishment: An Application of Price Sensitivity Measurement (PSM) Technique

유치원 설립유형별 학부모의 급식 품질속성 및 급식비 인식 분석: PSM 기법의 적용

  • Park, Moon-kyung (Department of Food and Nutrition, Hanyang Women's University) ;
  • Shin, Seoyoung (Department of Food & Nutrition, Seoil University) ;
  • Kim, Hyeyoung (Department of Food & Nutrition, Baewha Women's University) ;
  • Lee, Jinyoung (Department of Food and Nutrition, Hanyang Women's University) ;
  • Kim, Yoonji (Department of Food & Nutrition, Yonsei University)
  • 박문경 (한양여자대학교 식품영양과) ;
  • 신서영 (서일대학교 식품영양학과) ;
  • 김혜영 (배화여자대학교 식품영양과) ;
  • 이진용 (한양여자대학교 식품영양과) ;
  • 김윤지 (연세대학교 식품영양학과)
  • Received : 2021.06.04
  • Accepted : 2021.06.30
  • Published : 2021.06.30
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Abstract

The purpose of this study was to investigate the perception of the quality of school meals by parents of kindergarten children in Seoul, analyze the acceptance price and the optimal school meal cost using PSM (price sensitivity measurement) techniques, and provide basic data for improving the quality of kindergarten meals. The survey was conducted using descriptive statistics and PSM analysis of the responses of 1,272 parents of 779 kindergarten children belonging to the Seoul Metropolitan Office of Education from April to May 2021 and prior research analysis related to kindergarten meals. 74.1% of the parents surveyed were women, with 61% of children attending kindergartens attached to elementary schools, followed by private kindergartens (28.9%) and public kindergartens (10.1%). According to a study of the quality of meals, private kindergarten parents are highly satisfied with all the quality attributes of meals, such as "sanitation of dining environment" and "nutritionally balanced food" (p<0.001, p<0.01). The analysis of the acceptance price range and the optimal price for school meals showed that there was no significant variation based on the type of kindergarten establishment, with parents' acceptance price range ranging from 3,596 won to 4,454 won with an optimal price of 3,948 won.

Keywords

References

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