Journal of Korea Game Society (한국게임학회 논문지)

Korea Game Society (한국게임학회)
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A Study on the Influence of Game Broadcasting Content Factors and Communicator Factors on Immersion and Viewing Intention : Focusing on e-sports game broadcasting contents

게임 방송 콘텐츠 요인과 커뮤니케이터 요인이 몰입 및 시청의도에 미치는 영향에 관한 연구 : e스포츠 게임 중계 방송 콘텐츠를 중심으로

  • Kim, Yu Mi (Dept. of Journalism and Broadcasting, Chonnam National University)
  • 김유미 (전남대학교 신문방송학과)
  • Received : 2021.03.15
  • Accepted : 2021.05.23
  • Published : 2021.06.20
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Abstract

This purpose of study is to investigate the influence of e-sports(electronic sports) broadcasting contents and communication factors on game broadcasting viewing intention, focusing on the immersion parameter. As a result of the analysis, it was found that 'creativity' among content elements such as 'entertainment', 'creativity' and 'informationality' has a great influence on immersion. Among the communicator factors, 'communication', 'professionality', and 'uniqueness' were found to have a positive effect on immersion. In addition, the sense of immersion had a great influence on the intention to watch the broadcast.

본 연구의 목적은 e스포츠(electronic sports) 중계방송의 콘텐츠 요인과 커뮤니케이터 요인이 게임 방송 시청의도에 미치는 영향을 몰입이라는 매개변인을 중심으로 살펴보는 것이다. 분석결과, 콘텐츠 요인 즉, 오락성, 창의성 정보성 중 창의성이 몰입에 유의미한 영향을 미치는 것으로 나타났으며, 커뮤니케이터 요인은 소통성과 전문성, 독특성 등이 몰입에 정적인 영향을 주는 것으로 나타났다. 또한 몰입은 게임 방송 시청의도에 유의미한 영향을 주는 것으로 나타났다.

Keywords

Acknowledgement

This study was carried out by the Korean Broadcasting Society-Hyundai Home Shopping 2020 new scholars research support project.

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