Journal of the Korea Convergence Society (한국융합학회논문지)

Korea Convergence Society (한국융합학회)
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A study on Strategic Fitness of Digital Transformation and Competitive Strategy

디지털 트랜스포메이션의 경쟁전략과의 적합성에 관한 연구

  • Noh, Kyoo-Sung (Department of Business Administration, Sunmoon University)
  • Received : 2021.06.30
  • Accepted : 2021.08.20
  • Published : 2021.08.28
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Abstract

Although researches on digital transformation and competitive strategies are active, but research or alternatives considering fitness between them are still insufficient. Therefore, this study aims to identify the relationship between the types of digital transformation project and the innovation of competitive strategies, and to suggest strategic implications and alternatives for how to utilize digital transformation when establishing a competitive strategy. To this end, this study first derived 14 types of digital transformation in 4 areas through literature research. Then, the relevance of digital transformation and competitive strategy identified through previous studies and case analysis was identified, an effective link between competition strategy and digital transformation, and optimization of fitness between competition strategy and internal resources were presented. This study contributed in that it attempted to advance research on competitive strategies in an academic perspective by approaching them from the perspective of strategic fitness about digital transformation. In addition, in the industrial aspect, it contributed to the fact that it supported the systematic implementation of the competitive strategic response of companies that had to deal with the situation where they wanted to promote digital transformation wisely from the viewpoint of fitness.

디지털 트랜스포메이션과 경쟁전략에 관한 연구는 활발한 편이지만, 이들 간의 적합성을 고려한 연구나 대안은 아직 미흡한 상황이다. 이에 본 연구는 디지털 트랜스포메이션 추진 유형과 경쟁전략의 혁신성과의 관련성을 규명하고 이를 통해 경쟁전략 수립시 디지털 트랜스포메이션을 어떻게 활용할 것인지에 대한 전략적 시사점과 대안을 제시하고자 하였다. 이를 위해 먼저 본 연구는 문헌 조사를 통해 디지털 트랜스포메이션에 대해 4개 영역 14개 유형을 도출하였다. 그리고 선행 연구와 사례 분석을 통해 파악된 디지털 트랜스포메이션과 경쟁전략의 관련성을 규명한 다음 경쟁전략 수립시 디지털 트랜스포메이션의 효과적 연계 방안 및 경쟁전략과 내부자원의 적합성의 최적화 대안을 제시하였다. 본 연구는 학술적 측면에서 그간의 경쟁전략에 관한 연구를 디지털 트랜스포메이션과의 전략적 적합성 측면에서 접근하여 진일보하게 하고자 했다는 점에서 기여를 하였다. 또한 산업적 측면에서는 디지털 트랜스포메이션을 추진하고자 하는 상황을 슬기롭게 대처해야 하는 기업들의 경쟁 전략적 대응을 보다 적합성 관점에서 체계적으로 시행하도록 지원했다는 점에서 기여를 하였다.

Keywords

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