Journal of the Korean Society for information Management (정보관리학회지)

Korean Society for Information Management (한국정보관리학회)
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A Study on the Usage Behavior of Universities Library Website Before and After COVID-19: Focusing on the Library of C University

COVID-19 전후 대학도서관 홈페이지 이용행태에 관한 연구: C대학교 도서관을 중심으로

  • Received : 2021.08.17
  • Accepted : 2021.09.23
  • Published : 2021.09.30
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Abstract

In this study, by examining the actual usage data of the university library website before and after COVID-19 outbreak, the usage behavior of users was analyzed, and the data before and after the virus outbreak was compared, so that university libraries can provide more efficient information services in a pandemic situation. We would like to suggest ways to improve it. In this study, the user traffic made on the website of University C was 'using Google Analytics', from January 2018 to December 2018 before the oneself of the COVID-19 virus and from January 2020 to 2020 after the outbreak of the virus. A comparative analysis was conducted until December. Web traffic variables were analyzed by classifying them into three characteristics: 'User information', 'Path', and 'Site behavior' based on metrics such as session, user, number of pageviews, number of pages per session time, and bounce rate. To summarize the study results, first, when compared with data from January 1 to January 20 before the oneself of COVID-19, users, new visitors, and sessions all increased compared to the previous year, and the number of sessions per user, number of pageviews, and number of pages per session, which showed an upward trend before the virus outbreak in 2020, increased significantly. Second, as social distancing was upgraded to the second stage, there was also a change in the use of university library websites. In 2020 and 2018, when the number os students was the lowest, the number of page views increased by 100,000 more in 2020 compared to 2018, and the number of pages per session also recorded10.46, which was about 2 more pages compared to 2018. The bounce rate also recorded 14.38 in 2018 and 2019, but decreased by 1 percentage point to 13.05 in 2020, which led to more active use of the website at a time when social distancing was raised.

이 연구에서는 COVID-19 발병 전후 대학도서관 홈페이지 실제 이용 데이터를 조사하여 이용자들의 이용행태를 분석하고, 바이러스 발병 이전과 이후의 데이터를 대조하여, 팬데믹 상황에서 대학도서관이 보다 효율적인 정보서비스를 할 수 있도록 개선방안을 제안하고자 한다. 이 연구는 C대학교 홈페이지에서 이루어진 이용자 트래픽을 '구글애널리틱스를 활용하여', COVID-19 바이러스가 발병하기 이전인 2018년 1월부터 2018년 12월까지와 바이러스 발병 이후인 2020년 1월부터 2020년 12월까지를 비교분석하였다. 웹 트래픽 변수는 세션, 사용자, 페이지뷰 수, 세션당 페이지 수, 평균 세션 시간, 이탈률을 측정지표를 기준으로 '이용자 정보', '경로', '사이트 행동' 3가지 특성으로 구분하여 분석하였다. 연구결과를 요약하면, 첫째, COVID-19 발병 이전 1월 1일부터 1월 20일까지의 데이터와 대조했을 때, 2018년 이후 사용자, 신규방문자, 세션 모두 3년 동안 감소하였지만, 2020년은 2019년 대비 사용자, 신규 방문자, 세션 모두 증가하였으며, 2020년 바이러스 발병 이전 상승세를 보였던 사용자당 세션 수, 페이지뷰 수, 세션당 페이지 수가 크게 증가하였다. 둘째, 사회적 거리 두기 2단계로 격상함에 따라 대학도서관 홈페이지 이용 추이에도 변화가 나타났다. 재학생이 가장 적었던 2020년, 2018년 대비 2020년에 페이지뷰가 10만 뷰 더 증가했으며, 세션당 페이지 수 역시 2018년 대비 약 2페이지를 더 조회한 10.46을 기록했다. 이탈률 역시 2018년, 2019년 14.38을 기록한데 반해, 2020년 1% 포인트 가량 감소한 13.05를 기록하여 사회적 거리 두기 단계가 격상한 시점에, 더욱 활발한 홈페이지 이용이 이루어졌다.

Keywords

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