International journal of advanced smart convergence

The Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회)
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A new type of multimedia content with Chinese characters as the core-Barrage

  • Pan, Yang (Department of Visual Contents, Dongseo University) ;
  • Kim, KiHong (Department of Visual Contents, Dongseo University) ;
  • Yan, JiHui (Department of VR Contents, Qingdao Huanghai University)
  • Received : 2022.04.27
  • Accepted : 2022.05.06
  • Published : 2022.06.30
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Abstract

Barrage language is a new media language based on Internet video. It is a representative expression of the Internet environment regardless of its format and content. As a unique movie viewing characteristic provided by the barrage function, the timeliness of feedback, entertainment, and interactivity of the content are excellent. Characteristic. Barrage language itself is closely related not only to the value of linguistic research, but also to the spread of the Internet in the Internet environment. Based on the current situation of Chinese video sites, this thesis explores how Barrage is an organic cycle of culture and consumption in a specific platform and group, and analyzes its propagation methods and effects. By analyzing the characteristics of content production patterns unique to the barrage culture, implications and reference values for production activities of other cultures, the effect of popularization on viewers and the production and consumption of the 'barrage' culture of the industry is studied, and furthermore, the 'barrage' culture is It was designed to be a reference for the development of the platform, internet culture, and animation industry culture.

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