The Journal of the Convergence on Culture Technology (문화기술의 융합)

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
권호 표지
DOI QR코드

DOI QR Code

A Study on the Effects of Influencers' Emotional Labor and Job Stress on Job Burnout

인플루언서의 감정노동과 직무스트레스가 직무소진에 미치는 영향에 관한 연구

  • 김현경 (숭실대학교 IT정책경영학과) ;
  • 모혜란 (숭실대학교 IT정책경영학과) ;
  • 정나리아 (숭실대학교 IT정책경영학과) ;
  • 신용태 (숭실대학교 컴퓨터공학부)
  • Received : 2022.08.22
  • Accepted : 2022.12.20
  • Published : 2023.01.31
Download PDF
⟨ Previous Next ⟩

Abstract

As influencers have recently drawn attention amid the rapid growth of the global market in influencer, it is time for systematic research on the working characteristics and working environment of influencers. Therefore, this study empirically examined whether positive psychological capital and social support have a moderating effect on job burnout in the relationship between influencers' emotional labor and job stress on job burnout. A survey was conducted influencers who were active through Instagram, and structural equation were used for statistical processing and analysis. As a result of the analysis, it was found that positive psychological capital had no moderating effect, and the relationship between emotional coordination and job burnout was adopted as the moderating effect of social support, and the the relationship between surface behavior and job burnout, it was found that there was no significant interaction between variables and job burnout.

최근 인플루언서의 글로벌 시장이 급성장하고 있는 가운데 인플루어서가 주목을 받게 되면서 인플루언서의 근로 특성과 근로 환경에 대한 체계적인 연구가 필요한 시점이다. 이에 본 연구는 인플루언서의 감정노동, 직무스트레스가 직무소진에 미치는 영향관계에서 긍정심리자본과 사회적지지가 직무소진에 조절효과가 있는지에 대해 실증적으로 살펴 보았다. 인스타그램을 통해 활동을 하고 있는 인플루언서를 대상으로 설문조사를 실시 하였고 구조방정식을 사용하여 통계처리와 분석에 활용하였다. 분석결과 긍정심리자본은 조절효과가 없는 것으로 나타났으며, 사회적 지지의 조절효과는 감정부조화와 직무소진 간의 관계는 채택되었으며, 표면행동과 직무소진 간의 관계외에 변수들과 직무소진간의 관계에 유의한 상호작용을 가지지 못한 것으로 나타났다.

Keywords

References

  1. Jiyoon Choi and Yunjae Jung, "A Study on the Factors that Form Dissatisfaction in Social Media Advertisements," Korean Advertising Association, Vol. 20, No. 1, pp. 214-249, Jan 2018. DOI : 10.16914/kjapr.2018.20.1.214
  2. Statista,https://browsermedia.agency/blog/state-of-social-media-2022.
  3. Yoo Seon-young, "The influence of fashion social influencers and their interaction with product attributes," HanyangUniversity, Feb 2018. https://repository.hanyang.ac.kr/handle/20.500.11754/68410
  4. Hochschild,A.R, "Emotion Work, Feeling Rules, and Social Structure," AmericanJournal of Sociology, Vol. 85, No. 3, pp.551-575, Nov 1979. https://doi.org/10.1086/227049
  5. Morris, J.A. and Feldman, "The Dimensions, Anteced ents and Consequences of Emotional Labor," Aca demy of Management Review, 21, demy of Management Review, 21, pp. 986-1010, 1996. https://www.scirp.org/(S(351jmbntvnsjt1aadkposzje https://doi.org/10.5465/amr.1996.9704071861
  6. Ashforth and Humphrey, "Emotional Labor in Service Roles," The Influence of Identity Academy of Management, Vol .18, No. 1, pp.88-115, Jan 1993. https://doi.org/10.5465/amr.1993.3997508
  7. Maeng Yeon-ho, "The Effect of Job Stress of Airline Cabin Crew on Career Satisfaction," Korean Aviation Management Association, Vol. 12, No. 5, pp.119-139, Oct 2014. https://www.dbpia.co.kr/Journal/articleDetail?nodeId=NODE087
  8. Lee Dong-young and Noh Hee-yeon, "A Study on the Relationship Between Job Stress and Job Performance: An Exploratory Analysis of the Moderating Effect of the Employee Assistance Program (EAP)," Korea Medical Papers Data, Vol. 30, No. 2, pp.295-315, May 2014. https://kmbase.medric.or.kr/KMID/112402014030002029575739
  9. Sang-woon Oh, Si-sa Park and Byung-woong Jeong, "A Study on the Development of Job Stress Scale for Tourism Employees," Korea Tourism and Leisure Society, Vol. 19, No. 2, pp.205-224, May 2007.https://www.dbpia.co.kr/Journal/articleDetail?nnodeId=NODE00916995
  10. Yang Dae-hyun, "The Relationship among Job Stressors, Job Burnout, Turnover Intention, Self-Efficacy and Social Support of Office Workers in Large Corporations, Feb 2019. https://hdl.handle.net/10371/15211820
  11. Freundenberger, "Staff Burn-Out," Journal of Social lssues, Vol. 30, No. 1, pp.159-165, Win 1974. https://doi.org/10.1111/j.1540-4560.1974.tb00706
  12. Christina Maslach and Susan E. Jackson, "The measurement of experienced burnout," Wiley Online Library, Vol 2, No. 2, pp.99-113, April 1981. https://doi.org/10.1002/job.4030020205
  13. Won-Il Lee, "A Study on the Modification Variable of Organizational Performance and Job Burnout by Self Efficacy," KRABE, Vol. 28, No. 1, pp.135-154, Feb 2014. http://www-riss-kr.openink.ssu.ac.kr/link?id=A99938189
  14. Young-sik Park, "A Study on the Correlation between Emotional Labor, JobStress, JobBurnout, Organizational Commitment, and Turnover Intention of Airline Flight Attendant," Donga University Graduate School, pp.120-140 Aug 2011. http://www-riss-kr.openlink.ssu.ac.kr/link?id=T12663519
  15. Cohen and Wills, "Stress, social support, and the bufferinghypothesis," APA PsycArticles, Vol. 98, No. 2, pp.310-357, Feb 1985.https://psycnet.apa.org/doiLanding?doi=10.1037%2F0033-2909.98.2.310 https://doi.org/10.1037%2F0033-2909.98.2.310
  16. Thoits, "Conceptual, Methodological, and Theoretical Problems in Studying Social Support as a Buffer Against Life Stress," jstor, Vol. 23, No. 2, pp. 145-159, Jun 1982. https://www.jstor.org/stab/2136511 https://doi.org/10.2307/2136511
  17. Sarason, Levine and Basham, "Assessing social support: The Social Support Questionnaire," APA PsycArticles, Vol. 44, No. 1, pp.127-139,1983. https://psycnet.apa.org/record/1983-22463-001 https://doi.org/10.1037//0022-3514.44.1.127
  18. Cheol-Young Jeong and Eun-Jeong Jeong "Developing Integrated Model of Educational," Community for Free-Semester, Vol. 21, No. 4, pp.319-335, 2015. https://www.dbpia.co.kr/Journal/articleDetail?nodeId=NODE08951078 1078
  19. Seligman, Positivepsychology - An introduction pdf, Vol. 55, No. 1, pp 5-14, 2000. https://liminsolutions.com/wp-content/uploads https://doi.org/10.1037/0003-066X.55.1.5
  20. Jo, Yun-Seo, "A StructuralAnalysis of Positive PsychologicalCapital,Organizational Effectiveness, Organizational Climate, and Job Characteristics," The Journal of Career Education Research ,Vol. 28, No. 3, pp.123-153, Sep 2015. http://www.careeredu.net
  21. Luthans and Youssef,"Human, Social, and Now Positive Psychological Capital Management: Investing in People for Competitive Advantage," University of Nebraska Lincoln, Vol. 33, No. 2, pp.143-160, 2004. https://digitalcommons.unl.edu https://doi.org/10.1016/j.orgdyn.2004.01.003
  22. Jae-Suk Choi, "The Effect of Childcare Teachers' Positive Psychological Capital on Ethical Accoun tability," Anyang University, Aug 2015. http://www-riss-kr.openlink.ssu.ac.kr/link?id=T13895003
  23. Kim Young-Jin, "Effects of Emotional Labor on Customer Orientation by Position of Airline Employees," Korea Hotel Tourism Association, Vol. 14, No. 1, pp.286-298, Mar 2012. https://www.dbpia.co.kr/Journal/articleDetail?nodeId=NODE07440179
  24. Enzmann and Enzmann, "Helpers' ordeals: Stress and burnout in psychosocial professions," Ssoar, pp.212,1989.https://www.ssoar.info/ssoar/handle/document/48022
  25. Maslach et al. Maslach et al, "Job burnout," Annual review of psychology, Vol. 52, No. 1, pp. 397-422, Feb 2001. https://psychology.berkeley.edu/people/christina-maslach https://doi.org/10.1146/annurev.psych.52.1.397
  26. Luszczynska and Schwarzer, "Multidimensional Health Locus of Control: Comments on the Construct and its Measurement," sage journals, Vol.10, No.5, Sep 2005. https://journals.sagepub.com/doi/abs/10.1177/1359105305055307
  27. House, "Structures and Processes of Social Support," Annual Review of Sociology,Jstor, Vol. 14, pp.293-318 ,1988. https://www.jstor.org/stablle/2083320 https://doi.org/10.1146/annurev.so.14.080188.001453
  28. Park Ji-won, "Work Study for Development of Social Support Scale," Yonsei University Graduate School, 1985. ttp://www-riss-kr.openlink?id=G3804510
  29. Gi-Bo Jang, "Relation between the Perceived Social Support, Self-Efficacy and the Nurse Offices's Burnout," The Catholic University of Korea Graduate School of Psychological Counseling, pp. 56-64, Aug 2003. http://www-risskr.openlink.ssu.ac.kr/link?id=T9129200
  30. Deok-Shin Oh, "Influence of SNS service characteristics and personal characteristics on participation intention," JIIBC, Vol. 17, No. 3, pp.243-258, June 2017. https://doi.org/10.7236/JIIBC.2017.17.3.243