International Journal of Advanced Culture Technology

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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A Study on the Success Factors of Sinar Mas Group in Indonesia

  • Ruixuan Chen (Department of Business, Gachon University) ;
  • Yuxue Wang (Department of Business, Gachon University) ;
  • Myeongcheol Choi (Department of Business, Gachon University) ;
  • Zuoxin He (Department of Business, Gachon University) ;
  • Mingsheng Li (School of Information Technology Industry, Shandong Polytechnic)
  • Received : 2023.04.20
  • Accepted : 2023.05.08
  • Published : 2023.06.30
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Abstract

With the acceleration of globalization and economic integration, multinational enterprises are becoming more and more important in the international market, and Sinar Mas Group, one of the largest integrated companies in Indonesia, has become one of the most influential overseas Chinese companies in Indonesia due to its outstanding performance and leadership position. This study aims to analyze the success factors of Sinar Mas Group and reveal its competitive advantages in the global market. Founded in 1962, Sinar Mas Group is an integrated multinational company headquartered in Indonesia, with significant presence in various fields such as paper, palm oil, real estate, finance and energy, with operations in Indonesia and many other countries and regions around the world. This study investigates the aspects of corporate history, corporate status, and corporate competitiveness. In addition, this study analyzes the reasons for Sinar Mas Group's success using the SWOT model. By comprehensively analyzing these key factors, this paper provides readers with an insight into the vitality and remarkable achievements of this Indonesian corporate giant in the global market. This study will help Korea enter Indonesia and contribute to Indonesian business research.

Keywords

Acknowledgement

This work was supported by the Gachon University research fund of 2022.(GCU- 202207270001)

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