Korean Journal of Organic Agriculture (한국유기농업학회지)

Korean Association of Organic Agriculture (한국유기농업학회)
권호 표지

An Analysis on the Satisfaction Level of Specialty Shops for Environment-Friendly Agricultural Products

친환경농산물 전문매장의 서비스품질만족도 분석

  • Received : 2010.08.02
  • Accepted : 2010.09.26
  • Published : 2010.09.30
Download PDF
⟨ Previous Next ⟩

Abstract

This study focused on analysis of the satisfaction level of specialty shops for environment-friendly agricultural products (EFAP). To analyze the satisfaction level of EF AP, a series of household surveys were conducted. Questionnaire was prepared on the basis of the SERVQUAL model and the structural equation modeling was made on the basis of the contents surveyed. The main results of this study are summarized as follows. Firstly, tangibles structured with store clearance, neat uniform, information and others is the factor of service quality satisfaction. Secondly, reliability structured with service practice, problem solving, and service in accurate time is the factor of service quality satisfaction. Thirdly, assurance structured with the reliability of employees, sufficient knowledge of employees, courteous and good manner is the factor of service quality satisfaction. Fourthly, responsiveness structured with prompt service, voluntary help, customer response service and the like is the factor of service quality satisfaction. Fifthly, the sympathy structured in interest for each customer, provision of service in time convenient to use, encountering the customers with genuine feeling are the factors of service quality satisfaction. And sixthly, the service satisfaction factors would influence on the consumer behavior factors.

Keywords

References

  1. 고정숙 외. 2008. 소비자유형별 친환경농산물 구매행동. 한국지역사회생활과학회 학술대회 자료집.
  2. 구동모. 2000. 개인특성과 가치가 환경제품구매.재활용행동에 미치는 영향. 한국산업경영학회 발표논문집. pp.443-74.
  3. 권혁 외. 2006. 소비자의 친환경농산물 구매행동에 관한 연구. 유기농업연구회 학술발표회 자료집.
  4. 김계수. 2007. 구조방정식 모형분석.
  5. 김성숙. 2007. 소비자의 식품안전에 대한 태도와 친환경농산물 구매행동에 관한 연구. 한국가정관리학회지.
  6. 김순양. 2004. 여성복지서비스에 대한 수혜자 만족도 비교, 분석 -서브퀠(Servqual) 기법의 적용. 한국정책학회.
  7. 농림수산식품부. 2010. 친환경농업 보도자료.
  8. 안병렬 외. 2005. 친환경농산물에 대한 소비자의 만족도 분석 : 광주광역시 소비자를 중심으로. 식품유통연구.
  9. 이경옥. 2000. Amos 검증을 통한 구조모형분석. 2000 SPSS 사용자 사례논문. pp. 197-214.
  10. 이현석. 1999. 우리나라 주부소비자의 환경의식에 관한 실증적 연구 : 우리나라 7개 대도시의 주부소비자를 대상으로. 고려대학교.
  11. 장기찬 외. 2005. SERVQUAL을 이용한 병원 의료서비스 품질측정. 경북대학교 출판부경상논집.
  12. 장철영. 2007. e-서브퀠(e-SERVQUAL) 요인을 이용한 전자정부 e-행정서비스 질 평가 : 대구광역시를 중심으로-. 한국행정논집.
  13. 정헌배. 1998. 그린시대의 환경마케팅. 규장각.
  14. 조제억 외. 2009. 친환경농산물의 고객충성도 및 구매특성에 관한 연구. 한국유기농업학회지.
  15. Bentler, P. M. 1986. Structureal modeling and Psychometrika: An historical perspective on growth and achievements. Psychometrika 51(1): 35-51. https://doi.org/10.1007/BF02293997
  16. Bielbym, W. T. and R. M. Hauser. 1977. Structure equation models. Annual Review of Sociology, 3: 137-171. https://doi.org/10.1146/annurev.so.03.080177.001033
  17. Brady, M. K., C. J. Robertson, and J. J. Cronin. 2001. Managing behavioral intentions indiverse cultural environments: An investigation of service quality, service value, and satisfaction for American and Ecuadorian fast-food customers. Journal of International Management 7(2): 129-149. https://doi.org/10.1016/S1075-4253(00)00041-7
  18. Byrne, Barbara M. 1998. Structural Equations Modeling With LISREL, PRELIS, and SIMPLIS: Basic Concepts, Applications, and Programming, Mahwah. NJ: Lawrence Erlbaum, p. 111.
  19. Choi, K. S., W. H. Cho, S. H. Lee, H. J. Lee, and C. K. Kim. 2004. The relationships among quality, value, satisfaction and behavioral intention in health care provider choice: a South Korean Study. Journal of Business Research 57(8): 913-921. https://doi.org/10.1016/S0148-2963(02)00293-X
  20. Cronin, J. Joseph and Steven A. Tayor. 1992. Measuring Service Quality: A reexamination and extension. Journal of Marketing 56(July): 55-68.
  21. Fan, X., B. Thompson, and L. Wang. 1999. Effects of sample size, estimation methods, and model specification on structural equation modeling fit indices. Structural Equation Modeling 6(1): 56-83. https://doi.org/10.1080/10705519909540119
  22. Hayduk, L. A. 1987. Structural equation modeling with LISREL. Baltimore, MD: The Johns Hopkins University Press.
  23. Joreskog, K. G. and D. Sorbom. 1993. LISREL 8: Structural equation modeling with the SIMPLIS command language. Chicago, IL: Scientific Software International Inc.
  24. Kline, R. B. 1998. Principles and practice of structural equation modeling. New York, NY: The Guilford Press.
  25. La Du, T. J. and J. S. Tanaka. 1989 Influence of sample size, estimation, method, and model specification on goodness-of-fit assessments in structural equation models. Journal of Applied Psychology 74(4): 625-635. https://doi.org/10.1037/0021-9010.74.4.625
  26. MacCallum, R. C., M. W. Browne, and H. M. Sugawara. 1996. Power Analysis and Determination of Sample Size for Covariance Structure Modeling. Psychological Methods 1: 130-149. https://doi.org/10.1037/1082-989X.1.2.130
  27. Nunnally, J. C. 1978. Psychometric Theory, Second Edition. New York: McGraw-Hill.
  28. Oliver, Richard L. 1993. A Conceptual Model of Service Quality and Service Satisfaction: Compatible Goals, Different Concepts. in Advances in Services Marketing and Management, Teresa A. Swartz, D. A. Bowen and S. W. Brown, Eds., 2, Jal Press, pp. 65-85.
  29. Parasuraman, A., V. A. Zeithaml, and L. L. Berry. 1985. A Conceptual Model of Service Quality and its Implications for Future Research. Journal of Marketing, 49, Fall, pp. 12-40.
  30. Peattie, Ken, 1995. Environmental Marketing Management, Pitman Publishing