Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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Examining the Antecedents of Trust in Apparel Manufacturer-Contractor Relationships

의류기업의 협력업체에 대한 신뢰에 영향을 미치는 선행변인

  • Park, Na-Ri (Dept. of Clothing & Textiles, Hanyang University) ;
  • Park, Jae-Ok (Dept. of Clothing & Textiles, Hanyang University)
  • 박나리 (한양대학교 생활과학대학 의류학과) ;
  • 박재옥 (한양대학교 생활과학대학 의류학과)
  • Published : 2010.02.28
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Abstract

This study identifies the antecedents of trust in the examination of the effects of the antecedents of trust on trust in apparel manufacturer-contractor relationships. A total of 92 apparel manufactures participated in this study. A factor analysis, Cronbach's alpha coefficient, and multiple regression analysis were conducted for the statistical analysis. Five antecedents of trust were classified: flexibility, opportunistic behavior, communication, specific investment, reputation. Two factors of trust were identified: credibility and benevolence. Flexibility, communication, and reputation of a contractor positively influenced the credibility of an apparel manufacture in a contractor. Flexibility, communication, and specific investment of a contractor positively relate to the benevolence of an apparel manufacture in a contractor. However, the opportunistic behavior of a contractor did not relate to either the credibility of an apparel manufacture or the benevolence in a contractor. The results of this study provide empirical evidence of the impact of flexibility, communication, specific investment, reputation on trust in apparel manufacturer-contractor relationships, and additional insight for selecting contractors that seek to improve trust in apparel manufacturer-contractor relationships.

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