Journal of Families and Better Life (가정과삶의질연구)

Korean Home Management Association (가정과삶의질학회)
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The Ethical Consumptions and Related Variables of the Undergraduate

대학생 소비자의 윤리적 소비와 관련변인 : 교육경험변인과 사회심리적 변인의 효과를 중심으로

  • Hong, Eun-Sil (Dept. of Family Environment and Welfare, Human Ecology Research Institute Chonnam National Univ.) ;
  • Shin, Hyo-Yeon (Dept. of Family Environment and Welfare, Chonnam National Univ.)
  • 홍은실 (전남대학교 생활환경복지학과, 생활과학연구소) ;
  • 신효연 (전남대학교 생활환경복지학과)
  • Received : 2010.07.15
  • Accepted : 2010.10.07
  • Published : 2010.10.30
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Abstract

The purpose of this research was to explore the levels of ethical consumptions and related factors on ethics of undergraduates as consumers. For statistical analysis, Cronbach' ${\alpha}$, factor analysis, t-test, one-way ANOVA, Duncan's multiple range test, Pearson co-relationship analysis, and multiple regression analysis with a total of 761 questionnaires were conducted. The research results are summarized as follows. 1. The scores to measure ethical consumptions level of the undergraduates was ranged from 2.66 to 3.64, which were relatively low. 2. The ethical consumptions in the commercial transaction were found to have significant differences according to gender, college years, and religion. The ethical consumptions of current generation were found to have the significant differences depending on their gender, college years, major, parents's education level, monthly allowance, and religion. The ethical consumptions of future generation were found be significantly different based on their gender, college years, mother's education level, father's occupation, monthly household income, and monthly allowance. 3. The major variables affecting the level of the ethical consumptions in the commercial transaction were materialism, social responsibility, idealism and college years. The major variables affecting the level of the ethical consumptions of current generation resulted from social responsibility, frequency contact with the mass media about the ethical consumptions, religions, and materialism. Social responsibility, frequency contact with the mass media about the ethical consumptions, idealism, expenditure, experience about the consumption education and materialism were the factors affecting the level of the ethical consumptions of future generation.

Keywords

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