Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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Consumer-based Apparel Design Elements and Evaluation Criteria -Focus on F/W Outer-

소비자에 기초한 의복디자인의 구성요소와 평가기준 -F/W 겉옷을 중심으로-

  • Lee, Ji-Hyun (Dept. of Business Administration, Sejong University) ;
  • Kim, Sun-Woo (Dept. of Clothing & Textiles, Seoul National University)
  • Received : 2010.12.06
  • Accepted : 2011.06.23
  • Published : 2011.09.30
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Abstract

This study analyzes consumer-based apparel design elements and evaluation criteria using qualitative research methodology. Apparel design is one of the most important factors to determine consumer consumption and attitude; however, limited studies have examined them. This study provides essential cues for an apparel industry suffering from dramatically fluid market situations. Based on a qualitative analysis of the focus group interviews, researchers establish three categories (basic elements, elements generated by apparel, and elements experienced by consumer) of apparel design elements that are consistent with nine elements (shape, materials, color, pattern, detail, subsidiary materials, overall image & style, fit, and overall balance). The results provide 137 types of conceptualized apparel design evaluation criteria. They developed 56 initial themes, 23 evolved themes, 23 sub categories, and 12 kinds of theme categories with abstract conceptualization. This study explicates the critical role that consumer-based apparel design is the competitive advantage within the apparel industry.

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References

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