Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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The Actual Wearing Conditions and Preferences for Domestic Men's Slim-fit Dress Shirts

국내 슬림 핏 드레스 셔츠의 착의실태 및 선호도 조사

  • Kim, Dong-Hyun (Dept. of Clothing & Textiles, Pusan National University) ;
  • Jang, Jeong-Ah (Dept. of Clothing & Textiles, Pusan National University)
  • Received : 2012.08.26
  • Accepted : 2012.10.22
  • Published : 2012.12.31
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Abstract

The purpose of this study was to provide basic reference data for the development of slim-fit dress shirts patterns for a variety of body somatotypes. For this study, a survey was conducted on the actual product conditions of slim-fit dress shirts of domestic brands(Actual wearing and purchasing conditions, fit, design preferences). The survey was conducted on 135 men in their 20s~30s. PASW Statistics 18 was used for data analysis. The result of this study are as follows : Analysis of the actual wearing conditions of dress shirts indicates that consumers own an average of 1~2 classic-fit shirts and 1~4 slim-fit shirts. These are normally worn once or twice a week, and purchased mainly at department stores, agencies, direct sales markets or outlets. With respect to the purchasing factors, price and style were the main priorities. Surveyed consumers had the greatest preference for designs with a non-darted front and a darted back, a semi-wide collar and the color white. By classifying the surveyed by somatotype, Type B preferred designs darted on both front and back, Type A preferred designs with a non-darted front and a darted back, while Type Y preferred designs non-darted on both front and back. All somatotypes displayed a preference for semi-wide collars and the color white.

Keywords

References

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