Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on Fashion Leadership of Clothing and Make-up, Information Sources, and Ongoing Information Search

의복 및 화장유행선도력, 정보원과 지속적 정보탐색에 관한 연구

  • Lee, Juyoung (Dept. of Fashion Design, Soongeui Women's college)
  • 이주영 (숭의여자대학교 패션디자인전공)
  • Received : 2012.11.19
  • Accepted : 2013.01.25
  • Published : 2013.02.28
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study was to analyze clothing fashion leadership and make-up fashion leadership of women's university students and investigate the relationships of information sources and ongoing information search. To achieve the purposes, a questionnaire was conducted to 400 female students from September 21 to October 30, 2011. The final data was analyzed with spss 17.0 program. The results were follows. First, It was found that information sources were classified 3 factors of marketer source, personal source, and mass media source. Second, there were significant differences of clothing fashion leadership and make-up fashion leadership by major and clothes and cosmetics purchasing expenses. Third, there were significant differences of clothing information sources and ongoing information search by major and clothes and cosmetics purchasing expenses. Forth, there were significant differences of make-up information sources and ongoing information search by major and clothes and cosmetics purchasing expenses. Fifth, there were significant relations of clothing/make-up fashion leadership, information sources, and ongoing information search. Thus, it was found that clothing fashion leadership and make-up fashion leadership are related to information sources and ongoing information search.

Keywords

References

  1. Baek Gyeongjin, Kim Miyoung(2004), "Makeup purchase behavior and influential factors ". Korean Society of Clothing and Textiles Journal, 28(7), pp.892-903.
  2. Shin Hyeonkyung, Hwang Jinsuk(2010), "The effect of fashion leadership on word mouth communications on the internet", Korean Society of Clothing and Textiles Journal, 34(8), pp.1242-1252. https://doi.org/10.5850/JKSCT.2010.34.8.1242
  3. Kel, G. C. & Layton, R. A.(1981), "Dimensions of consumer information seeking behavior", Journal of Marketing Research, 18(May), pp.233-239. https://doi.org/10.2307/3150957
  4. Choi Miyoung(2010). "The study on influencing factors of ongoing information search through the internet", Korean Society of Clothing and Textiles Journal, 34(9) pp.1527-1537. https://doi.org/10.5850/JKSCT.2010.34.9.1527
  5. Kim Jeongwoo, Jean Sunyoung(2010), "Fashion leadership, underwear purchase behaviors and attitude of females in their 20s-30s", Korean Society of Clothing and Textiles Journal, 34(8), pp.1319-1330. https://doi.org/10.5850/JKSCT.2010.34.8.1319
  6. Chung Jia(1998), "The study on clothing purchase behavior and self-Image according to fashion leadership of women's university students", Ewha Women's University master's dissertation. pp.41-70.
  7. Choi Yoonyoung(2003), "A study on cosmetics purchase behavior according to fashion leadership", Sookmyeong Women's University master's dissertation. pp.43-57.
  8. Song Myunghwa, Hwang jinsuk(2008), "The effect of fashion leadership on fashion products in surrogate Internet shopping mall", Korean Society of Clothing and Textiles Journal, 34(8), pp.1242-1252.
  9. Lim Sukja, Hwang Sunjin, Lee Jongnam, Lee Seunghee, Yang Yun(2009), Contemporary Costumes Social Psychology, Kyomunsa, p.373.
  10. Lim Sukja, Hwang Sunjin, Lee Jongnam, Lee Seunghee, Yang Yun(2009), Contemporary Costumes Social Psychology, Kyomunsa, pp.372-373.
  11. Choi Yoonyoung(2003), "A study on cosmetics purchase behavior according to fashion leadership", Sookmyeong Women's University master's dissertation. pp.4-5.
  12. Kim Sunhwa, Lee Yeongseon(2001), "A study on the relationship between fashion leadership and the characteristics of the shopping related behavior", Korean Society of Clothing and Textiles Journal, 25(1), pp. 162-172.
  13. Kim Yunhee, Kim Myeongjin,, Hwang Jinsook (2006), "The effect of mass media on fashion leadership of make-up and fashion product", Korean Society of Clothing and Textiles Journal, 30(2), pp.266-274.
  14. Chun Kyeongsook(2000), "The Interelationship among fashion leadership, use of fashion Information and apparel shopping behavior of middle and high school male students", Korean Society of Clothing and Textiles Journal, 24(5), pp.675-685.
  15. Shim Sungsik(1989). "The study on Information search of fashion opinion leader and follower", Ewha Women's University doctoral dissertation.. pp.45-65.
  16. Lee Youngseon(1991), "The clothing involvement and external Information search of consumer", Seoul University doctoral dissertation. pp.40-67.
  17. Kim Donggi, Lee Yonghak, Lee Sungho (2006), New Consumer Behavior, Bakyoungsa, p.383.
  18. Oh Hyeonjeong, Lee Sunkyeong(2007), "The relation of consumer value variables and clothing Information exploration behaviors". Korean Society of Clothing and Textiles Journal, 31(3), p.379.
  19. Brooker, G.,(1993),"Product perceptions, preferences, and knowledge decision in conducting research", Advances in Consumer Research, 20, pp.229-231. https://doi.org/10.1086/209345
  20. Chung Juyim(2000), "The Study on cosmetics brand loyalty of consumer", Chonnam University doctoral dissertation. pp.35-67.
  21. Kim Hanna, Lee Eunyoung, "New fashion brand evaluation attributes related to risk perception and Information search", Korean Society of Clothing and Textiles Journal, 29(5), 2005, pp.727-736.
  22. Yun Jonghui, Jin Ginam, "The Influence of media exposure on molding behavior, Korean Society for Clothing Industry Journal, 8(2), pp.177-182.
  23. Ha Jongkyeong, Kim Juhee(2008). "A study on the TV media star conformity and Information source by the types fashion involvement", Korean Living Science Journal,, 17(6), pp.1197-1204. https://doi.org/10.5934/KJHE.2008.17.6.1197
  24. Je Eunsook(2011), "A study on the fashion Involvement, clothing selection criteria and fashion Information sources of leisure activities consumers", Korean Society of Costume Journal, 61(7), pp.51-66.
  25. Choi Yoonyoung(2003), "A study on cosmetics purchase behavior according to fashion leadership", Sookmyeong Women's University master's dissertation. pp.43-44.
  26. Je Eunsook(2012), "The study on satisfaction and intent to reuse by type of advertisement as a result of internet fashion information search", Journal of Fashion Business, 16(2), pp.62-73. https://doi.org/10.12940/jfb.2012.16.2.062
  27. Lee Yeonhui(1996), "A study of the relation among fashion leadership", Ewha Women's University master's dissertation.
  28. Cho Yoonjeong, Koh Aeran(2001), "The psychological characteristics and pursuit of clothing benefits characteristics of consumer segments according to fashion leadership", Consumer Research Journal, 12(3), pp.171-190.
  29. Choi Yoonyoung(2003), "A study on cosmetics purchase behavior according to fashion leadership", Sookmyeong Women's University master's dissertation. p.50
  30. Chae Jeongsuk(2001), "An analysis on the college women's buying and using behavior of cosmetics according to life-style types", Korean Home Economics Association Journal, 39(11), pp107-128.
  31. Kim Kyeonghee, Kim Misook(1997), "A study on the prepurchase decision making process for female high school students by fashion leadership", Korean Society of Clothing and Textiles Journal, 21(3), pp.487-501.
  32. Ha Jongkyeong, Kim Juhee(2008). "A study on the TV media star confirmity and information source by the types of fashion involvement", Korean Living Science Journal, 17(6), pp.1197-1204.
  33. Yun Jonghui, Jin Ginam, "The Influence of media exposure on molding behavior, Korean Society for Clothing Industry Journal, 8(2), pp.172-181
  34. Choi Yoonyoung(2003), "A study on cosmetics purchase behavior according to fashion leadership", Sookmyeong Women's University master's dissertation. p.5.

Cited by

  1. Analysis of Consumer's Perception and Product Satisfaction·Dissatisfaction with Urban Outdoor Wear based on Kano Model: Focused on University Students vol.18, pp.1, 2016, https://doi.org/10.5805/SFTI.2016.18.1.103
  2. Motivations and Characteristics of Hashtag Users vol.19, pp.6, 2015, https://doi.org/10.12940/jfb.2015.19.6.112
  3. Satisfaction, Reliability, and Word-of-Mouth Intention for Online Information According to Cosmetic Consumer Information Search Types vol.23, pp.6, 2019, https://doi.org/10.12940/jfb.2019.23.6.49
  4. 패션소재이미지에 따른 직물감성의 인지 - 직물의 시각적 촉감을 중심으로 - vol.22, pp.1, 2013, https://doi.org/10.30751/kfcda.2020.22.1.97
  5. Perception of Tattoo and Behavior of Tattoo by College Student’s Fashion Leadership vol.31, pp.2, 2013, https://doi.org/10.7856/kjcls.2020.31.2.153