Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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The Effect of Consumption Value on Attitude and Repurchase Intention of Secondhand Fashion Goods -The Moderating Role of Self-confidence in Fashion Coordination-

중고패션제품의 소비가치가 태도와 재구매의도에 미치는 영향 -패션연출 자신감의 조절효과-

  • Choo, Tae Gue (Dept. of Fashion Design, Kyungpook National University) ;
  • Park, Hyun Hee (Center for Beautiful Aging, Kyungpook National University)
  • 추태귀 (경북대학교 패션디자인전공) ;
  • 박현희 (경북대학교 장수생활과학연구소)
  • Received : 2013.04.11
  • Accepted : 2013.05.20
  • Published : 2013.06.30
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Abstract

This study investigates the influence of consumption value on attitude and the repurchase intention of secondhand fashion goods. In addition, this study examines the effect of consumption value on attitudes according to self-confidence in fashion coordination. Questionnaire data from 220 university students who made purchases of secondhand fashion goods were analyzed. The results were as follows. First, there were 5 factor solutions for the consumption value of secondhand fashion goods: rare value, emotional value, functional value, social contribution value, and economic value. Second, rare value, social contribution value and economic value had a positive impact on the attitude toward secondhand fashion goods. Third, attitude had positive impact on the repurchase intention of secondhand fashion goods. Fourth, there was a significant difference in the magnitude of the effect of consumption value on attitude according to self-confidence in fashion coordination. The results of this study provide various guidelines for marketers or retailers who are interested in secondhand fashion goods.

Keywords

References

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