Journal of the Korean Society for information Management (정보관리학회지)

Korean Society for Information Management (한국정보관리학회)
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A Study on the Influence of the Expectation and Perceived Performance of the Online Science ＆ Technology Information Service Quality on User Satisfaction and Royalty

온라인 과학기술정보 서비스 품질에 대한 기대수준과 성과에 대한 지각수준이 이용자 만족도와 충성도에 미치는 영향

  • 김완종 (한국과학기술정보연구원 NDSL서비스실) ;
  • 김혜선 (한국과학기술정보연구원 NDSL서비스실) ;
  • 현미환 (한국과학기술정보연구원 NDSL서비스실)
  • Received : 2013.08.20
  • Accepted : 2013.09.22
  • Published : 2013.09.30
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Abstract

The purpose of this study is to reveal the influence of the expectation and perceived performance of the online science & technology information service quality on user satisfaction and royalty. To achieve this goal, we use the NDSLQual model to measure the quality of NDSL service. The results were as follows: First, among seven expectation factors, four factors (reliability, convenience, system usability and information quality) had a positive effect on the user satisfaction. Second, while service recovery had a negative effect on the royalty, the other six factors (reliability, convenience, system usability, responsiveness, security and information quality) had a positive effect on the royalty. Third, among seven perceived performance factors, three factors (reliability, convenience and information quality) had a positive effect on the user satisfaction. Fourth, among seven perceived performance factors, three factors (reliability, convenience and information quality) had a positive effect on the royalty. As a result, information quality, reliability and convenience of the expectation and perceived performance are common factors influencing user satisfaction and royalty.

본 연구는 온라인 과학기술정보 서비스 품질에 대한 기대수준과 성과에 대한 지각수준이 이용자 만족도와 충성도에 어떠한 영향을 미치는가를 분석하고자 하였다. 이를 위해 한국과학기술정보연구원에서 제공하고 있는 온라인 과학기술정보 서비스인 NDSL의 서비스 품질 측정 모형인 NDSLQual을 사용하여 조사 및 분석을 실시하였다. 분석 결과, 첫째, 일곱 가지 기대 요인 가운데 신뢰성, 편리성, 시스템사용성, 정보품질의 네 가지 요인이 이용자 만족도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 일곱 가지 기대 요인 가운데 충성도에 유의한 부(-)의 영향을 미치는 서비스문제해결을 제외한 신뢰성, 편리성, 시스템사용성, 대응성, 보안, 정보품질의 여섯 가지 요인은 모두 충성도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 일곱 가지 성과에 대한 지각 요인 가운데 신뢰성, 편리성, 정보품질의 세 가지 요인이 이용자 만족도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 넷째, 일곱 가지 성과에 대한 지각 요인 가운데 신뢰성, 편리성, 정보품질의 세 가지 요인이 충성도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 연구 결과, 일곱 가지 서비스 요인 가운데 정보품질, 신뢰성, 편리성에 대한 기대수준과 성과에 대한 지각수준이 NDSL의 이용자 만족도와 충성도를 높일 수 있는 공통 요인으로 나타났다.

Keywords

Acknowledgement

Supported by : 한국과학기술정보연구원

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