Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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A Study of the Factors Influencing Acceptance of Virtual Currency: Focused on Technology Acceptance Model

가상화폐의 수용에 영향을 미치는 요인 연구: TAM을 중심으로

  • Gu, Seung Hwan (Department of Industrial & Information Systems Graduate School of Public Policy and Information Technology, Seoul National University of Science and Technology) ;
  • Wang, Ping (Department of Industrial & Information Systems Graduate School of Public Policy and Information Technology, Seoul National University of Science and Technology) ;
  • Sun, Tingting (Public Prosecutors' Office Taizhou City)
  • 구승환 (서울과학기술대학교 IT정책전문대학원) ;
  • 왕핑 (서울과학기술대학교 IT정책전문대학원) ;
  • 선팅팅 (중국 태주시 검찰청)
  • Received : 2014.03.04
  • Accepted : 2014.07.10
  • Published : 2014.07.31
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Abstract

The purpose of this study was to explore the features of virtual currency, which has become a hot topic recently. The characteristics of virtual currency were examined in terms of the effect on consumer acceptance. Therefore, when using the accepted model of the technology, the derived results should be analyzed by SEM. The research results showed that versatility and reliability affect the ease of use and safety is not have an effect. The utility did not have a direct effect on the attitudes and satisfaction, and the ease of use directly affects the ease of use, attitude and satisfaction. Finally, satisfaction with the attitude had a positive impact on the time of use. Effective strategies to manage the effect of the virtual currency will be possible to formulate from the results of this study.

본 연구는 최근 화두로 떠오르고 있는 가상화폐의 특징에 대해 고찰하고, 도출된 가상화폐의 특징이 어떠한 과정을 거쳐 소비자의 수용에 영향을 미치는지에 대해 살펴보았다. 이를 위해 기술수용모형을 사용하였으며, 구조방정식 분석을 통해 연구결과를 도출하였다. 연구결과, 신뢰성과 범용성은 유용성과 용이성에 유의한 영향을 미치는 것으로 나타났으며, 보안성은 영향을 미치지 않는 것으로 나타났다. 유용성은 태도와 만족에 직접적인 영향을 미치지는 않았으며, 용이성은 유용성과 태도, 만족에 직접적인 영향을 미치고 있었다. 마지막으로 태도와 만족은 이용의도에 긍정적인 영향을 주는 것을 알 수 있었다. 본 연구결과를 통해 실무에서 가상화폐에 대한 효과적이고, 효율적인 전략을 입안할 수 있을 것이다.

Keywords

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