Culinary science and hospitality research (한국조리학회지)

Culinary Society of Korean Academy (한국조리학회)
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The Relation between Mother's LOHAS Propensity and Healthy Dietary Life Attitude perceived by Chinese University Students

대학생 자녀가 지각한 어머니의 로하스(LOHAS) 성향과 건강식생활 태도와의 관련성 연구 - 중국대학생을 중심으로 -

  • Lee, Yeon-Jung (Dept. of Food Service Management and Culinary, Gyeongju University) ;
  • Ahn, Gee-Jung (Dept. of Food Service Management and Culinary, Gyeongju University)
  • Received : 2015.06.04
  • Accepted : 2015.08.01
  • Published : 2015.08.31
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Abstract

This study was conducted to examine the relation between a mother's LOHAS lifestyle propensity, healthy dietary life, and nutrient intake perceived by Chinese university students. The subjects consisted of 376 Chinese university students. The research results are summarized below. The mother's LOHAS attitude index was 76.02 points out of a perfect score of 100 points. High LOHAS attitude factors of mothers were 'health', whereas 'social welfare' scored low. The highest LOHAS attitude items of mothers that Chinese university students perceived was 'My mother uses health food, organic food, clean food'(4.26 points). Males who lived on their own in a large city and have normal BMI ($18.5{\sim}22.9kg/m^2$) perceived a high mother's LOHAS score. The highest food habit variables are 'eating without spilling food' 'cleaning up after meals around' and 'washing my hands before meals'. The highest healthy dietary life item is 'I try to maintain a pleasant and enjoyable life'(3.83 points). The highest nutrient intake attitude score is 'I tend to eat yellowish-green vegetables every day.'(3.92 points). According to mother's LOHAS lifestyle score, it was verified that the higher mother's LOHAS lifestyle score, the higher children's food habit, healthy dietary life, and nutrient intake score are. Mother's environment-friendly LOHAS attitude index has a meaningful impact on the child's food habits, healthy dietary life, and nutrient intake.

본 연구는 한류열풍의 중심국가인 중국의 대학생을 대상으로 본인이 지각하는 어머니의 로하스 성향과 건강식생활 태도를 살펴보고 중국인들의 로하스 소비 성향과 식생활 태도 분석을 통해 향후 중국진출을 모색하는 로하스적 외식기업체에게 중국 소비자에 대한 마케팅적 기초 자료를 제공하고, 나아가 중국내 로하스 소비 태도의 확산을 통한 전세계인의 건강식생활 정착에 대한 실무적, 학문적 시사점을 제공하고자 한 것으로 그 결과를 요약하면 다음과 같다. 중국대학생 자녀가 인지하는 어머니의 로하스 성향 점수는 100점 만점에 평균 76.02점이었으며, 요인별로는 건강지향(4.10점), 가족지향(4.04점), 자원절약지향(3.78점), 친환경지향(3.69점), 사회복지지향(3.40점) 등의 순으로 높게 인지하였으며, 각 항목별로는 '나의 어머니는 건강식품, 자연식품, 무공해 식품을 이용하는 편이다.(4.26점)'에 가장 높은 점수를 부여하였다. 성별에 따라서는 남학생이, 거주형태는 자택이, 주 성장지는 도시 규모가 큰 곳에서 자랐을수록, $BMI(kg/m^2)$는 정상체중(p<0.05)의 대학생이 어머니의 로하스 수준을 높이 평가하였다. 중국대학생의 건강식습관 태도는 '음식 흘리지 않고 먹기(4.39점)', '식후 주변 정리하기(4.23점)', '음식 먹기 전 손 씻기(4.21점)' 등의 순으로 높은 점수를 나타내었다. 중국대학생의 건강생활습관 태도는 '즐겁고 유쾌한 생활유지를 위해 노력하는 편(3.83점)'이, 영양섭취 태도는 '매일 녹황색 채소 섭취하기(3.92점)'의 항목에서 가장 높은 점수를 받았다. 또한, 어머니의 친환경적 로하스 수준이 높을수록 자녀의 건강식생활과 관련한 건강식습관태도, 건강생활습관태도 및 건강영양섭취 태도가 유의하게 높게 나타나, 향후 중국진출 외식시장에서 우리나라의 친환경 농산물을 활용한 식단 개발과 친환경적인 메뉴 보급 및 환경친화적인 식생활용품의 이용 확대를 가져올 수 있는 다양한 마케팅 전략과 노력이 필요한 것으로 나타났다.

Keywords

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