Korean Journal of Food Science and Technology (한국식품과학회지)

Korean Society of Food Science and Technology (한국식품과학회)
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The effect of a low-sodium label on acceptability and perceived saltiness intensity of a dipping sauce for fried pork cutlets

저염 표시가 포크커틀릿 소스의 짠맛 인식과 기호도에 미치는 영향

  • Kim, Min-Ji (Department of Food and Nutrition, Kookmin University) ;
  • Kang, Baeg-Won (Nutrition Safety Policy Division, Ministry of Food and Drug Safety) ;
  • Kim, Jong-Wook (Nutrition Safety Policy Division, Ministry of Food and Drug Safety) ;
  • Lee, Mi-Young (Nutrition Safety Policy Division, Ministry of Food and Drug Safety) ;
  • Chung, Seo-Jin (Department of Nutritional Science & Food Management, Ewha Womans University) ;
  • Hong, Jae-Hee (Department of Food and Nutrition, Kookmin University)
  • 김민지 (국민대학교 식품영양학과) ;
  • 강백원 (식품의약품안전처 영양안전정책과) ;
  • 김종욱 (식품의약품안전처 영양안전정책과) ;
  • 이미영 (식품의약품안전처 영양안전정책과) ;
  • 정서진 (이화여자대학교 식품영양학과) ;
  • 홍재희 (국민대학교 식품영양학과)
  • Received : 2016.09.01
  • Accepted : 2016.09.16
  • Published : 2017.02.28
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Abstract

This study was conducted to investigate the effects of a low-sodium label on acceptability and sensory attributes of a dipping sauce for fried pork cutlets. Two sauce samples, CON (normal sodium level) and LOW-Na (50% sodium level), were evaluated. Consumers (n=77) rated expectations and actual perception of overall liking, purchase intent, and intensities of saltiness, sweetness, sourness, fruit flavor, and degree of flavor balance without and with a carrier (fried pork cutlet) in blind and informed settings. In the informed test, CON labeled as Low-Na (PLACEBO) was additionally tested to examine the placebo effect of information. The low-sodium labeling significantly increased the expected liking and purchase intent, but decreased the expected saltiness. However, the label did not influence actual liking or purchase intent. A significant decrease in actual saltiness was observed only in Low-Na, not in PLACEBO, indicating the label is influential only when actual perception matched the expectation.

본 연구에서는 시판되는 일반 포크커틀릿 소스와 나트륨 함량을 반으로 줄인 저염 포크커틀릿 소스제품을 대상으로 식품의 저염 여부 표시가 소비자 기호도, 구매의사, 짠맛과 다른 특성의 강도 인지에 미치는 영향을 파악하기 위하여 블라인드 테스트 환경과 정보가 주어진 환경 각각에서 시료를 평가하게 하여 정보에 의해 소스의 짠맛과 맛 품질에 어떠한 기대가 형성되었는지 파악하고, 실제 소스를 맛보았을 때 형성된 기대가 충족되는지를 규명하였다. 정보에 의해 소비자가 가지게 되는 기대 수준과 실제 제품간의 차이는 짠맛에서 가장 두드러지게 나타났으며, 저염 표기는 짠맛의 기대를 유의적으로 낮추었다. 저염 표기는 저염 제품에서 동화 효과를 나타내었다. 즉 실제보다 정보의 방향(저염=낮은 짠맛)에 가깝게 평가하게 하였다. 반면 저염 정보는 기호도와 구매의사에 대한 기대 수준을 높였으나, 실제 섭취시 기호도에는 영향을 미치지 않아 소비자들이 주어진 정보에 상응하는 감각 특성의 변화를 뚜렷이 감지하지 않는 이상 정보에 의해 기호도가 영향 받지 않는 것으로 판단된다. 이와 같은 결과를 저염 식품의 상품화에 적용하면, 저염 정보 자체는 소비자들에게 긍정적인 기대를 유발함으로써 제품 구매 동기를 형성하는 데 있어 긍정적으로 작용할 것으로 예측된다. 또한 나트륨을 저감하지 않은 식품과 유사한 감각 특성을 가지도록 저염 식품을 제조할 경우 저염이 아닌 식품과 유사한 기호도를 가지게 되어 재구매에 긍정적인 영향을 미칠 것이라고 판단된다. 동반 식품의 제공은 전반적인 기호도, 시료의 구매 의향, 향미의 조화도 등에 영향을 미치지 않았다. 그러나 일부 맛 특성의 경우, 동반 식품과 함께 평가 시 소스만을 평가할 때와 다르게 감지되었는데 소스 제품의 경우 동반 식품을 제공하면 실제 섭취 상황에서 소비자가 어떻게 제품의 특성을 인지하는지를 더 잘 예측할 수 있다고 판단된다.

Keywords

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