The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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Fashion consumer's environmental awareness, pursuing values in disposal, sustainable fashion consumption attitude and fashion disposal behavior

패션 소비자의 환경의식, 처분 추구가치, 지속가능한 패션소비태도와 패션처분행동에 관한 연구

  • Suk, Hyojung (Dept. of Fashion Design, Chung Ang University) ;
  • Lee, Eun-Jin (Dept. of Fashion Design, Chung Ang University)
  • 석효정 (중앙대학교 패션디자인전공) ;
  • 이은진 (중앙대학교 패션디자인전공)
  • Received : 2017.03.15
  • Accepted : 2017.05.12
  • Published : 2017.06.30
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Abstract

This study identified fashion consumers disposal behavior and analyzed the effects of consumers pursuing values in disposal, environmental awareness, and sustainable fashion consumption attitudes in regards to fashion disposal behavior. A survey questionnaire was developed and data were obtained from 460 consumers in their 20's to 50's in Korea who had experienced fashion disposal behaviors during last 12 months. As a result, there were four different fashion disposal behaviors such as economical, practical, and social disposal as well as hoarding behaviors. Consumers pursuing values in disposal affected fashion disposal behavior. Practical and economical values had positively impacted economical disposal and hoarding behaviors. While hedonic value had a negative impact on economical disposal behavior, it had a positive impact on social disposal behavior. Also, environmental-social values had positively impacted practical and social disposal behaviors. Fashion-related environmental knowledge had positively impacted economical and practical disposal behaviors and PCE affected social disposal behavior, while environmental concerns had a negative impact on economical disposal behavior. Consumers attitude toward used-fashion items, fashion recycling, and fashion innovativeness affected all of fashion disposal behaviors. Although hoarding behavior has been an under researched area, the finding implied that hoarding behavior was affected by consumer's pursuing value in disposal and sustainable consumption attitude. Also, environmental-social values and attitudes toward used-fashion items would induce practical disposal behavior such as reuse by alteration or reform. Consumers economical and hedonic values can promote donations or exchange/resale of unwanted fashion items, which can lead to sustainable consumption.

Keywords

References

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