Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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A Case Study on the Lean Start-up in a Small Business Industry For Small Business Start-up Consulting

소상공인의 창업 경영진단과 컨설팅을 위한 린 스타트업의 활용 사례연구

  • Kim, Jae hyun (Graduate School of Venture Foundation, Dankook University) ;
  • Nam, jung min (Global venture Foundation of Dankook University)
  • Received : 2018.05.26
  • Accepted : 2018.08.29
  • Published : 2018.08.31
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Abstract

In this study, we conducted in - depth interviews of young entrepreneurs who are currently in the process of establishing new entrepreneurs management diagnosis and consulting for young entrepreneurs, and found the common difficulties experienced in young entrepreneurs' perception of entrepreneurship, In addition, through a case study, we verified product suitability through customer issue / solution suitability, idea marketability verification and MVP (Minimum Viable Product) using Lean Canvas according to the structure of Lean Start-up It is aimed at voluntary management diagnosis and consulting of small business owners, activation of young entrepreneurs' entrepreneurship, and reduction of startup failure rate. The purpose of this study is to examine the items of five young entrepreneurs from the perspective of the customer for about 10 months, focusing on the case of small entrepreneurs in the small entrepreneurs support project. Or we could provide the customer's problem or solution based on Lean Start-up. This study was conducted as a case - based qualitative study due to the limited sample and it is hoped that this study will be used as a basic research to verify the effectiveness of the lean start-up methodology for small business owners through quantitative research.

본 연구는 청년 소상공인들의 창업 경영진단과 컨설팅을 위하여 현재 창업 중인 청년 소상공인들을 대상으로 심층 컨설팅을 실행하고, 청년 소상공인들의 창업 인식과 창업교육 후의 인식변화 및 창업 진행 과정에서 겪는 공통적 애로 사항을 도출하였다. 또한, 사례연구를 통하여 Lean Start-up (린 스타트업)의 구조도에 따른 Lean Canvas를 이용한 고객 문제 및 솔루션의 적합성, 아이디어 시장성 검증 및 최소기능제품(MVP)을 통한 제품 적합성을 검증하며 소상공인들의 자발적 경영진단과 컨설팅, 청년 소상공인들의 창업 활성화와 창업 실패율을 감소시키는 데 목적이 있다. 본 연구는 소상공인 지원사업에 참여한 청년창업자의 창업사례를 중심으로 약 10개월 동안 5명의 청년 소상공인들의 아이템을 철저하게 고객의 관점에서 살펴보았으며, 창업자가 검증하려고 하는 문제가 창업자의 문제인지 아니면 고객의 문제인지를 Lean Start-up을 기반으로 분석하여 해결책을 제공하였다. 본 연구는 제한된 표본으로 인해 사례 중심의 질적 연구로 진행하였으며, 향후 양적 연구를 통한 소상공인 대상 린 스타트업 방법론의 효과성을 검증하는 데 기초연구로 활용되었으면 한다.

Keywords

References

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