Journal of the Korea Convergence Society (한국융합학회논문지)

Korea Convergence Society (한국융합학회)
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A Convergence study of the Effects of Job-esteem and Empathy on Customer orientation in Nursing students

간호대학생의 직업존중감과 공감 능력이 고객지향성에 미치는 영향의 융복합적 연구

  • Jeong, Hyun (Department of Nursing, Daejeon Health Institute of Technology)
  • 정현 (대전보건대학교 간호학과)
  • Received : 2018.08.29
  • Accepted : 2018.10.20
  • Published : 2018.10.28
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Abstract

The purpose of this study was to identify the influence of job esteem and empathy on customer orientation of college nursing students in the convergence society. The participants were 213 college nursing students, data were collected between July to August, 2018. Data were analyzed using t-test, ANONA, Pearson Correlation, Multiple regression. The factors influencing customer orientation were empathy, job esteem, communication with patients, and perception of customer orientation. These factors explained 32.0% of variance in customer orientation. Therefore, in order to improve the customer orientation of nursing students, education courses and intervention for improving cognitive empathy and finding ways to improve job esteem are needed.

본 연구는 융복합 사회에서 간호대학생의 직업존중감과 공감 능력이 고객지향성에 미치는 영향을 파악하기 위한 서술적 조사연구이다. 대상자는 간호학과 학생 213명으로 2018년 7월 25일부터 8월 13일 까지 SNS(Social Network Service)를 통해 설문조사를 시행하였다. 자료는 t-test, ANOVA, Pearson Correlation, Multiple regression으로 분석하였다. 실습만족도가 높을수록, 환자와의 의사소통이 좋을수록, 고객지향성 인식이 높을수록 고객지향성에 높은 점수를 나타내었다. 고객지향성은 인지적 공감과 직업존중감과 유의한 양의 상관관계를 나타내었다. 인지적 공감(${\beta}=.313$, p<.001), 환자와의 의사소통(${\beta}=.227$, p<.001), 직업존중감(${\beta}=.199$, p=.001), 고객지향성 인식(${\beta}=.180$, p=.003)이 고객지향성을 32.0% 설명하는 것으로 나타났다. 따라서 간호대학생의 고객지향성을 향상시키기 위해서 인지적 공감 향상을 위한 교육과정이나 중재프로그램 등 다양한 전략을 강구하고 직업존중감을 높여줄 수 있는 이론과 실습에서의 방안의 모색이 필요하다.

Keywords

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