Journal of Korean Society of Rural Planning (농촌계획)

Korean Society of Rural Planning (한국농촌계획학회)
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The Image of Ruralism in Korea through a Text Mining for Online News Media analysis

인터넷 뉴스 데이터 텍스트 분석을 통해 본 우리나라 농촌다움에 대한 이미지 연구

  • Son, Yong-hoon (Graduate school of Environmental Studies, Seoul National University) ;
  • Kim, Young-jin (Interdisciplinary Program in Landscape Architecture, Seoul National University)
  • 손용훈 (서울대학교 환경대학원) ;
  • 김용진 (서울대학교 협동과정 조경학)
  • Received : 2019.10.03
  • Accepted : 2019.11.11
  • Published : 2019.11.30
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Abstract

The rural areas in South Korea have changed rapidly in the process of national land development. Rural landscapes have become discoloured, and their attractiveness has decreased as cities have expanded. But the attractiveness or multifunctional values of rural areas has become more important in contemporary society around the world. According to this social demand, the efforts of conserving the rural landscape are of high priority and the recovery of ruralism in the area is required. This study has tried to understand how the public image of ruralism in South Korea has been influenced by the news media. The study retrieved news articles using the web searching portal site from the six keywords, commonly used to refer to ruralism, including 'rural landscape', 'rural community', 'rural tourism', 'rural life', 'rural amenity', and 'rural environment'. News data from the six keywords were also collected respectively from within the year-period of 2004-05, 2007-08, 2012-13, and 2016-17. In the text mining analysis, the nouns with high Degree Centrality were figured out, and the changes by year-period were identified. Then, LDA topic analysis was performed for text datasets of six keywords. As a result, the study found that the news articles gave an informed focus on only a handful of issues such as 'poor rural living condition', 'regional or village improvement projects', 'rural tourism promotion projects', and 'other government support projects'. On the other hand, nouns related to virtues and values in the rural landscape were less shown in news articles. These results have become more apparent in recent years. In the topic analysis, 35 topics were identified. 'village development projects', 'rural tourism', and 'urban-rural exchange projects' were appeared repeatedly in several keywords. Among the topics, there are also topics closely related to ruralism such as 'rural landscape conservation', 'eco-friendly rural areas', 'local amenity resources', 'public interest values of agriculture', and 'rural life and communities'. The study presented an image map showing ruralism in South Korea using a network map between all topics and keywords. At the end of the study, implications for Korean rural area policy and research directions were discussed.

Keywords

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