Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Study on the High-Emotional Quality in the Design perceived by Chinese Millennials - focused on Emotional Image-

중국의 밀레니얼 세대가 인식하는 디자인에서의 고급감성에 관한 연구 -감성 이미지를 중심으로-

  • Sung, Sora (Dept. of Design Studies, IDAS, Hongik University) ;
  • Nah, Ken (Dept. of Design Management, IDAS, Hongik University)
  • 성소라 (홍익대학교 국제디자인전문대학원 디자인학) ;
  • 나건 (홍익대학교 국제디자인전문대학원 디자인경영학과)
  • Received : 2019.01.04
  • Accepted : 2019.05.20
  • Published : 2019.05.28
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Abstract

The purpose of this study is to examine the high-emotional quality in the design perceived by the Chinese millennials. To do this, we summarized the theoretical concepts of high-emotional quality in design based on the understanding of the characteristics of the millennials. Second, we collected and analyzed the high-emotional quality images thought by 50 millennials living in Beijing, China. Research results showed that high-emotional quality in the design perceived by the Chinese millennials was the innovation of the technology with the change of times, the social superiority that distinguishes me from other groups, and the cultural excellence taking more pride in own culture. This study are expected to be used as the basic data to understand the emotions of the Chinese millennials and to establish a design strategy for them.

본 연구는 중국 밀레니얼 세대가 인식하는 디자인에서의 고급감성을 알아보기 위한 목적으로 실시되었다. 이를 위해, 첫째 밀레니얼 세대의 특성에 대한 이해를 바탕으로 디자인에서 고급감성에 대한 이론적 개념을 정리하였다. 둘째, 중국 북경에 거주하는 50명의 밀레니얼 세대를 대상으로 그들이 생각하는 고급 감성 이미지를 수집하고 이를 분석하였다. 연구 결과 중국 밀레니얼 세대가 인식하는 디자인에서의 고급감성은 시대변화에 따른 기술의 혁신성, 다른 집단과 나를 구별 짓는 사회적 우월성, 자문화에 대해 자부심을 갖는 문화적 우수성으로 나타났다. 본 연구는 중국 밀레니얼 세대의 감성을 이해하고 그들을 대상으로 한 디자인 전략을 수립하기 위한 기초자료로 활용될 수 있을 것으로 기대한다.

Keywords

DJTJBT_2019_v17n5_361_f0001.png 이미지

Fig. 1. Population Distribution by generation

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Fig. 2. Population Distribution of China

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Fig. 3. Changes in the Meaning of High Quality in design according to the Changing age [9]

DJTJBT_2019_v17n5_361_f0004.png 이미지

Fig. 4. Research Process

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Fig. 5. Image Analysis

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