Journal of Service Research and Studies (서비스연구)

The Society of service Science (서비스사이언스학회)
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The Influence of Healthcare Service Nature on Job Performance : The Moderating Effects of Individaul Personality

의료서비스의 서비스본질 특성이 직무성과에 미치는 영향 :개인성향을 조절변수로

  • Received : 2019.11.07
  • Accepted : 2019.12.26
  • Published : 2019.12.31
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Abstract

In this intangible good-oriented, modern service economy era, we have to first understand the characteristics of the healthcare service in order to enhance the competitiveness of the healthcare industry and achieve continuous growth. In addition, service nature and characteristics should be reinforced so that connections can be made to the organizational job performance. To achieve the aforementioned results, this study analyzes the direct effects service nature and characteristics have on job performance in the healthcare industry and investigates the indirect effects with individual personality as the moderating effect. While conducting this study, a total of 340 healthcare workers were surveyed. Survey data from a total of 315 workers were used for analysis during empirical investigation of the research hypothesis. According to the analysis, it was proven that interactivity and horizontality among service nature and characteristics have a positive (+) effect on job effectiveness. This means that customer needs can be identified at customer touchpoints to quickly and accurately provide customers with the products and services they want, while horizontality among service nature and characteristics have a positive (+) effect on job effectiveness. This means that customer needs can be identified at customer touchpoints to quickly and accurately provide customers with the products and services they want, while horizontal communication enhance from department to department and from colleague to colleague within the organization can be linked to job performance. Also, with regards to the relationship shared between the customer or the patient, the job performance of healthcare workers may also improve if they provide customers with their desired service as an expert at the same level. In a rapidly changing healthcare environment, if the healthcare service nature and characteristics are put into practical use, it will be possible to propel the growth of hospitals and sustain it while investigating the moderating effects of individual personality, a partial moderating effect was observed for self-esteem and growth desire. As the study on service nature and characteristics came about only just recently, there is a needs for futher research. The study focuses on the healthcare service industry and hopefully, it will serve as a base study that can be applied to different service industries as well.

무형재화가 중심인 현대 서비스 경제시대에 의료서비스업의 경쟁력을 제고하고 지속적 성장을 위해서는 우선적으로 서비스본질의 특성을 이해해야 한다. 그리고 서비스본질 특성을 강화시켜 조직의 직무성과가 향상될 수 있도록 해야 한다. 이를 위해 본 연구에서는 의료서비스업을 대상으로 서비스본질 특성이 직무성과에 미치는 직접적 영향을 분석하고, 개인성향을 조절효과로 하여 간접효과를 검증하였다. 본 연구를 수행하기 위해 총 340명의 의료서비스업 종사자를 대상으로 설문조사를 실시하였고, 최종 315명의 자료를 분석에 활용하여 연구가설을 실증적으로 검증하였다. 분석결과 서비스본질 특성 중 상호작용성과 수평성이 직무효과에 정(+)의 영향을 미치는 것으로 검증되었다. 이는 고객 접점에서 고객의 욕구를 파악하여 고객이 원하는 상품과 서비스를 정확하고 신속하게 제공하거나, 조직내에서 부서와 부서, 동료와 동료와의 수평적 커뮤니케이션을 강화하는 것이 직무성과로 연결될 수 있다는 것을 의미한다. 또한 고객과 환자와의 관계에서 의료서비스 종사원들도 전문가적인 자세로 고객과 동등한 위치에서 고객이 원하는 서비스를 제공해 준다면 직무성과를 끌어올릴 수 있음을 확인할 수 있었다. 급변하는 의료서비스 환경에서 서비스본질 특성을 실무적으로 잘 활용할 수 있다면 병원의 성장을 견인하여 지속적 성장이 가능할 것으로 분석되었다. 개인성향 조절효과를 검증한 결과 자존감과 성장욕구에서 부분적으로 조절효과가 나타났다. 향후 서비스본질 특성에 대한 다양한 연구가 필요하며, 본 연구는 의료서비스 분야를 대상으로 하고 있으나 향후 다양한 서비스 분야로의 확대·적용하여 심화 연구할 필요가 있다.

Keywords

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