논문 상세

Revisiting a Popular Retailing Strategy in a New Retail Context: The Backfiring Effects of Creating a Perception of Scarcity

출판일
20241230
ISSN
(P)1738-3110 / (E)2093-7717
수록정보
권 12호 59 ~ 69쪽

논문 저자

No 이름 이메일 기관
1 Junghwa SON - Independent Researcher
2 Hye Jung YOON - Department of Business Administration, Sejong University