논문 상세

Calm or Excited? How Marketers Leverage the Emotional Expression of Marketer-Generated Content to Increase Perception of Trustworthiness

출판일
20241231
ISSN
(P)2288-7202 / (E)2288-7318
수록정보
권 4호 364 ~ 378쪽

논문 저자

No 이름 이메일 기관
1 Jaekang Heo - SKK Business School, Sungkyunkwan University
2 Xin Zhong - Ludong University
3 Donglin Liu - College of Business, Gachon University
4 Jinzhe Yan - College of Business, Gachon University