논문 상세

Navigating Green Consumer Behavior: Tesla vs. Xiaomi in Shaping Electric Vehicle Adoption through Brand Personality in China's Sustainable Market

출판일
20241231
ISSN
(P)2288-2847 / (E)2288-2855
수록정보
권 4호 280 ~ 293쪽
식별자 정보
DOI10.7236/IJASC.2024.13.4.280
KCIART003161871