논문 상세

Brand Reputation and Brand Preference: A Moderated Mediation Model of Brand Resonance and Consumer Ethnocentrism

출판일
20240328
ISSN
(P)1738-6764 / (E)2093-7504
수록정보
권 1호 1 ~ 9쪽
식별자 정보
DOI10.5392/IJoC.2024.20.1.001
KCIART003068005