What Drives Purchase Intention in Live-streaming Commerce in South Korea? Perspectives of IT Affordance and Streamer Characteristics
| No | 이름 | 이메일 | 기관 |
|---|---|---|---|
| 1 | Jinyoung Nam | - | Institute of Communication Research, Seoul National University |
| 2 | Hanbyul Choi | - | Department of Management Information Systems, Dong-A University |
| 3 | Yoonhyuk Jung | - | School of Media and Communication, Korea University |